#MarketShift

The disappearance of midsize cars, the dismal performance of traditional family sedans, and the eradication of affordable small cars account for the lion’s share of headlines when auto reporters discuss the dwindling American passenger car market. But tucked inside America’s car sector are a handful of fun cars – intentionally impractical two-doors – that muster a mere fraction of the market share they produced just 10 years ago.

In other words, you can’t buy a Honda Accord Coupe or a Kia Forte Koup or a Buick Cascada or a Lexus IS250C in 2020 precisely because buyers of such cars no longer exist in sufficient numbers. Scratch that: buyers of such cars didn’t exist in sufficient numbers when the option was provided to justify offering comparable successors.

How bad is it? We asked J.D. Power’s vice president of data and analytics, Tyson Jominy. And we got answers.