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Cadillac ATS Sales Down, Down, Down, Down Some More?
The Cadillac ATS’s launch in the fourth-quarter of 2012 was the most important for the Cadillac brand since whatever Cadillac’s previous most important launch was.
But very early on, Cadillac simply wasn’t selling as many as they wanted to. Sales weren’t terribly low – Cadillac averaged 3,200 U.S. ATS sales in calendar year 2013, but incentivization kicked in early. After peaking at 3,887 units in December 2013, sales have decreased on a year-over-year basis in 14 of 15 months, including in each of the last eleven months.
Only a two-unit, 0.07% uptick in April 2014 interrupted what would otherwise be a streak of decreases stretching back to the beginning of last year.
So here’s the question: with April sales results set to be released tomorrow, will the Cadillac ATS’s sales stats display a full year of year-over-year monthly declines?
Citron Bestows First Premium DS Model Upon China
Unveiled at a special event in Paris last week, Citroën’s DS 5LS is the French automaker’s first premium variant of the DS sub-brand. Don’t expect to park this one at the Louvre, however; the DS 5LS is destined solely for the Chinese market.
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