#Luxury

Despite what Frank Greve might tell you, some automotive journalists (well, automotive writers anyway. Car writers. Hacks.) don’t have gleaming new cars dropped off curbside, with caviar and champagne in the cupholders and an eight-ball of coke in the glovebox. Instead, a jobbing freelancer such as myself usually has to hoof it on the ol’ public transit network to wherever the fleet cars are kept, staring out the window at people picking their noses in Toyota Corollas and pretending not to notice the pressure on my thigh as the portly, odiferous gentleman on my left overflows his seat.

This time though, BMW being so far out of the way, I grabbed a lift from a friend in a track-prepped, bright orange Lotus Elise. I have never indulged in methamphetamines, but now I no longer need to: never mind road feel, that car was effectively fifteen miles of licking the tarmacadam.

After such a Habanero sorbet, the drive back in the BMW was fairly muted. Ho-hum, another big heavy heffalump with a fancy badge on the nose and an options pricing list that reads like the GDP of Belgium. Right? Next morning at the on-ramp: um, actually no. This thing’s a rocket.

Yes, the Model S can fit eight… just not legally. Meanwhile, those are some pretty small kids in the old-school, rear-facing jumpseats (they’re only approved for passengers under five feet tall). But hey, it’s Elon Musk’s party, and he’s free to say whatever he likes until the car is actually on sale.

Speaking of which, it seems that the multiple versions of the Model S will not only be differentiated by range (with 160,230 or 300 miles of range) but Autocar reports there will be a performance version of the 300-mile car as well, which will hit 60 MPH in 4.6 seconds instead of the standard 5.5 seconds. The 160-mile version is reported to cost around $50k, the 230-mile version about $60k, the standard 300-mile version around $70k and the performance version will hit $80k. For a taste of the Model S’s performance, hit the jump for a brief, chauffeured test ride video.

It probably won’t help Herr Dr Martin Winterkorn’s indigestion any, but Automotive News [sub] reports that Hyundai Motor Group (the technical umbrella firm that supplies technology to both Hyundai and Kia) is developing a new 10-speed automatic transmission, which

will be for luxury models starting in 2014, possibly including the Hyundai Genesis and Equus luxury sedans.

Hyundai debuted an eight-speed autobox over a year ago, matching the industry standard for luxury cars. But with ZF announcing a new nine-speed box, Hyundai is taking things a step further… or is it a cog too far?

Under Penske management, the Smart minicar brand sold fewer than 6,000 vehicles last year, capping a sales decline that led Mercedes to take back management duties for the brand. And, according to the new folks in charge of Smart, there’s only one real problem with the brand: awareness. Or, more precisely, lack thereof. We’ve heard this song before from Smart’s new GM, but now Ernst Lieb, boss of Mercedes U.S.A., is picking up the tune, telling Automotive News [sub] that

With the marketing activities that we’re going to have, we’ll see some positive momentum. The biggest problem the car has right now: Nobody knows it.

Which, of course, is nonsense. Nonsense that allows you to appear aware of the sales problem without acknowledging a single problem with the product itself, but nonsense none the less. And Smart’s not the only micro-car brand that’s reaching for it either, as Fiat-Chrysler marketing boss Olivier Francois has the exact same excuse for Fiat’s weak start, telling AdAge

I don’t think we have a car problem; people love the car. I think we have an awareness problem.

Are Americans incapable of seeing, recognizing or being aware of anything that weighs less than 3,000 lbs? Or is it possible that there are a few things wrong with the Smart and 500?

As the Saab/Spyker/Swedish Automobile mess falls deeper into chaos and hopelessness, Saab’s erstwhile knight-in-shining-armour, Vladimir Antonov has been slowly backing away from the ugly scene. Indeed, his firm CPP Holdings was supposed to buy Swedish Automobile’s Spyker Supercar division, but that deal has been on hold while Swedish Automobile concentrates on keeping Saab alive. And though the Birmingham Post reports that CPP still plans on buying Spyker eventually, it’s clear that having washed his hands of the Saab situation, Antonov is looking elsewhere in order to secure a Victor Muller-free future. But could Britain really offer a loaded young Russian an appealing sportscar brand to sink his hard-earned (or not, whatever) cash into? Anyone know what TVR is up to? Actually, it seems Antonov has gone one better than TVR, and has secured the right to make an “all-new” Jensen Interceptor from the ex-Jaguar plant at Browns Lane, Coventry. Does it get any more wealthy-Russian-trying-to-make-his-mark-on-the-British-sportscar-scene than that? According to Autocar, the new Interceptor will feature aluminum chassis and bodywork, with an attendant “ultra-exclusive” pricetag, and will be shown sometime next year ahead of a 2014 rollout. Because, oligarch.

Tick off all the boxes on an Audi Q5 order form, and you’ll find yourself staring at a $58,350 tab. Too much for a compact crossover? Well, the example seen here will set you back $20,000 less. Now I know what you’re thinking: “A mere $38,400 for a right-sized chunk of German engineering? Sign me up!” Not so fast—to save twenty large you must give up something. But what?

Since my daily-driver ’92 Civic is about to become a much less civilized car (plus it’s finally made the transition from “somewhat rough” to “total beater,” I need to start shopping for another DD very soon. Since I’ve developed a fascination with Japanese luxury cars of the 1990s (the era before the Japanese Big Three de- Yakuza-ized the souls of their American flagships and started out-German-ing the Germans), I’ve decided it’s time I owned one. The question is: which one?

Derek Kreindler’s provocative defense of the Maserati Kubang sparked off an interesting discussion among TTAC’s Best and Brightest yesterday, about the the macroeconomic outlook for luxury brands. Sure, the American economy is struggling to stay out of a double-dip recession, credit is no longer as available as it was in the pre-Lehman days, and some argue that worse is still to come… but for the moment, the high end of the luxury market couldn’t be doing better. Rolls-Royce CEO Torsten Mueller-Oetvoes tells Reuters [via AN [sub]] that his brand will set a new sales record this year, and that the outlook for 2012 is good, saying

I have not seen any reluctance to consider buying a Rolls-Royce. I do not feel that sentiment is deteriorating in the luxury market. We are dealing with people who are unusually wealthy and never really have to ask themselves, can I still afford this or not?

And it’s one thing to just talk, but Rolls is also putting its money where its mouth is, initiating a $16m expansion to its Goodwood plant. And it’s not the only luxury brand that seems to be confused about this “recession” that the peasants keep going on about…

Let’s face it, hybrids are boring. They are slow, complicated, come with hard tires and soft suspensions, sloppy handling, and they look weird. We’ve heard the story before: this hybrid is different. First Lexus gave us the GS and RX hybrids claiming V8 performance with V6 fuel economy, but the result was more like V6 performance with V6 economy, not really a great sales pitch. Still, hybrids sell well and with Infiniti marching towards mainstream luxury success they “need” a hybrid. Of course, with Infiniti aiming to be the “Japanese BMW”, performance is obviously a prime concern, so the claim from Infiniti that the M35h will deliver “V8 performance and four-cylinder economy” was expected. But is it another case of leather clad disappointment? Let’s find out.

Paul Fussell’s brilliant book Class describes a BMW as a car for an upper-middle class professional, while a Mercedes-Benz is too ostentatious. The true upper-class vehicle is a beige Dodge or Ford, generally filthy and driven at 10 mph under the speed limit.

Fussell’s book was first published in 1983, and I’ll give one of my favorite authors the benefit of the doubt – not even such an astute and visionary social critic could anticipate the massive explosion of (credit fueled) affluence that has swept our society. Today, a Mercedes-Benz can be leased for the same cost as a Honda Accord, a BMW is what you buy for your daughter, and a Dodge isn’t even fit for your maid to drive. Which brings us to the Maserati Kubang.

I was listening to a local radio station and as will happen in a regular Detroit newscast, they mentioned something newsworthy going on in the domestic auto industry. In this case they said that Ford would be spending $1 billion on 7 new products to revamp the Lincoln brand. Well that wasn’t really news so I wondered what really was going on and it turns out that the radio station’s news team grabbed a headline from an Alisa Priddle article at the Detroit News. Though the headline was nothing new, Priddle has interviewed Ford designers and product managers and has managed to give us a better idea of what the Lincoln brand will mean once Lincoln’s new team of 120 or so engineers, designers and marketing experts gets done reinventing the marque.

Traditionally, when Detroit mass-produces luxury, it stamps out heraldic crests and classy-sounding names by the ton. Back in the day, the East Saginaw Lux-U-Ree Works worked three shifts belting out chrome-plated pot-metal emblems for the Big Three, but everything had gone to plastic by the Reagan era. I had forgotten about Salon-edition cars until last week, when I spotted this one at a Denver wrecking yard.