GM Teases Cadillac ATS In New Video

Edward Niedermeyer
by Edward Niedermeyer

Even as GM may or may not be pursuing an alliance of some kind with BMW, it’s putting the final touches on its new Cadillac ATS, which is supposed to compete directly with BMW’s 3 Series. But according to the only report on the possibility of a GM-BMW tie-up,

BMW’s Chief Executive Norbert Reithofer has previously said that BMW would be interested in selling engines to other companies so long as such a move wouldn’t strengthen a direct competitor’s position or damage BMW’s own image

Will GM’s first “true” Dreier-fighter scare BMW away from an engine deal with The General? Until we get a sense of what exactly GM is pursuing, and how BMW feels about being pursued, it’s impossible to say. But the timing of all this certainly is interesting.

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  • Mjz Mjz on Sep 12, 2011

    Don't like the "ATS" name, thought they were going to change it?

  • Seanx37 Seanx37 on Sep 12, 2011

    I have seen a few camo'ed prototypes on the street(I live down the street from the Tech Center). I actually thought it was a Malibu.But now I have seen the new Malibu, I was wrong. It is smaller than that. I know a few guys that work there, and all they do is mumble when you ask them about the weight problems. I joked with one guy "Is it still 1000lbs overweight?" This car is smaller than a Malibu or Accord, and supposedly weights over 4000 lbs.

  • Ellomdian Ellomdian on Sep 12, 2011

    I feel like BMW's brand cachet of "The ultimate Driving Machine" has worn a bit thin recently. Its like they finally admitted that a million valley girl wannabe's move more cars than the 3 business-douches who can afford a new M3/5 every time they drop one. The new non-m cars are just disappointing from a luxury standpoint - it's badge salesmanship anymore. I think Cadillac might get a crack at this market - mind you small volume until the badge stigma wears - if the ATS is a comfortable car without feeling cushiony or stodgy. Sell it as a luxury car first, the circle back with a -V variant to refresh mid-cycle sales and set the mindset for the next gen model. The CTS-V is already a great M5 competitor on paper and in the real world, and if it wasn't towing 30 years of 70's vintage ill will, I feel like it would be better received. Mind you, if they pull this off, and I hope they do - next we get the 7-series/S-Class competitor we have all secretly been wanting from Caddy for the last decade. And with their recent ad copy and aggressive design philosophy, I REALLLY doubt it is going show up quietly ;)

  • Wsn Wsn on Sep 13, 2011

    Producing a model smaller than CTS, is giving IS350 a chance to show that Lexus is truly superior than Cadillac.