Celebrity Makeover: Eager to Rebrand, Volkswagen Readies New Logo for September Debut

The blue oval. The three-pointed star. The roundel. The four rings. When it comes to cars, some logos are more identifiable than others, but Volkswagen’s glistening chrome emblem ranks near the top of the easy recognition chart.

It’s classic, simple, and maybe a little dusty. Which is why VW plans to change it.

While reports arose last year of a looming, “colorful” change to the highly visible logo, we now have a better idea of what to expect when the automaker shows its new face in Frankfurt next month.

Read more
The Mid-Engined Corvette Has a Name, and It's Called Stingray

Chevrolet is finally going to show us the all-new, mid-engined Corvette later this week at a live event in California. Yes, the car actually exists. In anticipation of this reveal, and to build more hype for one of the most hyped-about cars in existence, Chevy is releasing C8 teasers throughout the week.

Today’s teaser was the name of the car. It’ll be the Stingray.

Read more
Is That An Illuminated Mercedes Logo, Or Are You Just Happy To See Me?
For an extra $550, Mercedes-Benz owners will now be able to enjoy the latest in LED lighting technology, now that a customed LED-illuminated Mercedes logo is…
Read more
What's Wrong With This Picture: Dodging The Ram Issue Edition
The de-Ramification of the Dodge brand took another important step today, as Dodge previewed its new Ram-free logo. Similarly, the new 2011 Durango (on which…
Read more
Imitating Chrysler Is Not The Sincerest Form Of Flattery

The Orlando Sentinel reports that “a couple of years ago,” Seminole County’s Lake Mary High School made the curious decision to ditch its previous mascot (now known as “the old goat”), and adopt the Dodge Ram logo as its own. Chrysler only just found out, thanks to a local tipster, despite the logo’s presence on gym floors, t-shirts and athletic uniforms. Needless to say, a cease-and-desist showed up, and Lake Mary will be having to live with “the old goat” from now on. As Chrysler’s lawyer puts it [via Overlawyered]:

As I am sure you can appreciate from your years of work with the board, control of use of a mark by enthusiastic students and parents is quite simply not practical, and I know the school and board would not want to be in the position of censoring student expression associated with the design,

Read more
Ford Pushes Back $7.2b Of Logo-Backed Debt

Managing debt is a most American exercise, and after finishing the third quarter of this year owing $26.9b in debt, Ford is in management mode. According to Reuters, Ford will repay $1.9b of its $10.7b “ mother of all subprime mortgages” revolving credit line, part of $23.5b in loans Ford backed with all of its assets (up to and including its logo) in 2006. $7.2 billion of revolver debt is being pushed on down the road though, from November 2011 to November 2013, and $724m has been converted to a term loan due in December 2013. More worryingly, lenders refused to roll over $886m of the debt Ford requested, bringing it due in December 2011.

Read more
  • SCE to AUX I would normally go right away, except that the latest trend is to simply advise you of a problem before they have an actual solution.Two of my cars are under safety recall right now, and I scheduled them for sequential days but the soonest I could get in was 4 weeks. So much for safety.
  • SCE to AUX I didn't know they had 80 employees to lose.
  • SCE to AUX Discounting for EPA estimates, full load, and working strictly between 20% and 80% charge, I estimate about 80 miles of real, actual range.Useful, I suppose, but definitely local service. If you can refill over lunch then maybe you can double that distance.Delivery work is notoriously fuel inefficient, so an electric van could make business sense depending on the MSRP.
  • Syke Just got my Bolt's battery recall done yesterday. Happily, we've got a dealer that's supporting the Bolt competently, getting the battery kit was supposed to take five weeks since I signed the work order. It took two and a half. Pulled the car in 0730 Monday, got a call at 1600 that afternoon saying I could pick it up. Didn't get down there until this morning, 255 miles range with frost on the windows. I'm happy.
  • Syke Nice. Competent. Definitely a useful tool.