Last year was a bountiful season for truck fans, with two of the Detroit Three introducing new iterations of their half-ton pickups. The twelve months ahead promise an equal amount of abundance – except this time, OEMs are doling out treats from the Heavy Duty cupboard.
Back in September, your humble author opined on this website that he would “not be surprised if Ram is the first manufacturer to crest 1,000 lb-ft of torque in a consumer truck.” Color us unsurprised, then, as the new 2019 Ram Heavy Duty pickup will indeed be available with four-figure torque.
We’ve all taken a few chances in our lives. Whether it was jumping off the roof of a shed as a youngster or accepting that new job in a different town as an adult, most of us find there is very little reward without some risk.
Some 25 years ago, two brothers in our rural fishing community built a new vessel which explored the edges of legal length at the time, banking on future changes to regulations allowing them to use such a big boat in their type of fishery. The brothers, naturally, christened the boat Takin’ Chances, because if their gamble didn’t pay off, they’d be out a significant investment. Guess what? They gambled correctly and, with regulations changed in their favor, Randy and Ross went on to enjoy a great deal of success.
For 2019, Ram is also taking a few chances. With the deep-sixing of the truck’s mini-Kenworth styling and signature gunsight grille, the company has crafted a pickup that is arguably its biggest gamble since 1994.
For 2019, Ram Delivers a Truckload of Trim Choice (and Possibly the Lengthiest Model Name in Truck History)
Truck buyers are a notably finicky lot, often demanding the ability to personally spec their vehicles down to the microscopic level. Pickups used as tools will be deployed in a myriad of different ways based on customer needs, so it makes sense for manufacturers to offer them in a dizzying array of trims. Styling tastes have a lot to do with it, too.
With the addition of a Canada-only Sport model to the 2019 Ram 1500 lineup, the breadth of trims available on FCA’s new pickup rivals only that found at a good buffet restaurant. Take some of this, take some of that, and make up a lunch to suit your specific tastes.
This year at the North American International Auto will surely be known as the “Year of the Pickup,” with Ford introducing it PowerStroke F-150, Chevy hauling the wraps off a new Silverado, and Ram rolling out a new truck for the first time since 2009.
After months of speculation and hundreds of spy photos, the 2019 Ram 1500 has finally arrived. Here’s what you need to know before the jump: weight is down 225 pounds, the ram’s head logo is back, and both V6 and V8 Rams will be available as a mild hybrid. Wait, what?
Since Dodge started producing trucks way back in 1921, it has never held the crown of the best-selling pickup truck in America. Not once. Not even when Dodge was the top brand in America.
It seems from the get-go Dodge has played third-fiddle in Ford versus General Motors pickup truck wars. But being third child meant that Dodge often struggled to be recognized in the market when compared to its more famous competitors.
For enthusiasts, that has always been a good thing.
It meant Dodge always had to be different. Dodge always had to be innovative, or more enthusiastic, or just plain shout more than anyone else. The result of all that was Dodge brought us some very trick trucks along the way that were cutting-edge, that defined a market, or were just plain cool.
With that in mind, let’s take a look at 40 years of pre-Y2K Dodge truck highlights (even when they haven’t been so successful).
America loves its trucks, perhaps to an unhealthy degree.
Domestic automakers aren’t complaining, as pickups are among the most profitable vehicles the companies can produce. Compared to cars, trucks are typically easier to manufacture, but fetch a higher price. Tack on costly options and the expensive trim levels the market seems to adore, and you’ve practically printing your own money.
Still, you might be surprised by the percentage of buyers springing for top-end variants of vehicles once loved only by construction companies, public works departments and landscapers.
This just happened. (photo courtesy: Ram)
Most design students don’t consider Peak Oil in their studies, but The Reckoning was on my reading list back then. While Peak Oil is tangentially connected to car design, we clearly reached Peak Emblem.
It cannot get any worse than what’s being introduced in Chicago this week.
There’s just something about a diesel pickup truck that makes grown men regress into Tonka-loving children. Even my Prius-driving environmentalist friends in Berkeley admit they secretly want a diesel pickup. The problem of course is that diesel pickups are expensive (the cheapest diesel Ram 2500 is $36,975 and it doesn’t have an automatic transmission, the cheapest oil-burning F-250 is $38,250) and, for the majority of us, the high payload and towing capacities are overkill. While economical in a specific sense, the large diesel trucks aren’t “fuel-efficient” either. Until now. Mark your calendars folks, The 2014 Ram 1500 Eco Diesel is the half-ton truck in America sporting a small diesel engine.
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- MaintenanceCosts I was reading, bobbing my head along, thinking "$5000 and whatever it costs to throw in a 1.8 gasser and we have a winner," and then you have to harsh my mellow by sharing the seller's delusions of grandeur.
- MaintenanceCosts They can't keep selling through the current hodgepodge mess of desperate or disreputable dealers. Somehow the sales model has to change. Whether they become the Don Quixote that tilts at the franchise-law windmill to sell direct, or they cut a deal to get into another OEM's dealer network, something has to change.They've always been able to engineer competitive cars when they want to, but they haven't had a reasonable way to sell them since the Chrysler tie-up ended.
- Sgeffe There’s a guy on YouTube who owns several Oldsmobile Diesel-equipped vehicles, including an A-Body with the 4.3 V6. Might be the Chevy.IIRC, Adam Wade on the “Rare Classic Cars” channel stated that this engine was also available in 1985 only in the redesigned C-Bodies (98 Regency, Electra, DeVille/Fleetwood).
- Tassos It's a GREAT value, but what, if any, profit will GM make from this vehicle? When it prices it at only $30k, while the much smaller and much CRAPPIER FIAT 500E goes for OVER $40k????
- Tassos The consumers (not the "market") DO trust EVs, but those that are superior and well-priced,THey buy millions of TESLAS and very few copies of all the other dozens and dozens of LEGACY BEVs.Makes sense to me. None of these experienced makers have YET succeeded to design and build a better Tesla, that is ALSO PRICED COMPETITIVELY.