#KiaPride

The Ford Festiva aka Kia Pride aka Mazda 121 spent much of the last decade being a fairly common sight in American self-serve wrecking yards, but lately I’ve been seeing many fewer examples of this little gas-sipper. You can buy this car new in Iran, where it is badged as the Saipa 132, and some outlaw factory is probably still building the things in China. We’ve seen this ’90 Festiva in this series, and now I’ve found a decal-enhanced example of the final model year of the US-market Festiva (the next generation Pride was called the Aspire in the United States) in a Denver yard.

By 1990, it just wasn’t done for Detroit to build its own really small subcompacts. Instead, badge-engineered cars designed and/or built by overseas subsidiaries or partners got the job done. GM had the Suzuki-based Metro, Chrysler still had the Simca-based Omnirizon, and Ford had the Mazda-based Festiva. You still see the occasional Festiva on the street, what with gas prices being what they are, but most of them were crushed long ago. Here’s one in Denver, sitting in the limbo between the street and The Crusher.

The Korean invasion began in the late eighties with three shitboxes: the Hyundai Excel, the Pontiac LeMans, and the Ford Festiva. Korea Week CC pits them against each other to determine the outcome: the Festiva loses the contest by a large margin. Why?