Junkyard Find: 1993 Ford Festiva L
The Ford Festiva aka Kia Pride aka Mazda 121 spent much of the last decade being a fairly common sight in American self-serve wrecking yards, but lately I’ve been seeing many fewer examples of this little gas-sipper. You can buy this car new in Iran, where it is badged as the Saipa 132, and some outlaw factory is probably still building the things in China. We’ve seen this ’90 Festiva in this series, and now I’ve found a decal-enhanced example of the final model year of the US-market Festiva (the next generation Pride was called the Aspire in the United States) in a Denver yard.
63 horsepower from this Mazda B3.
Swooshy graphics were all the rage in the late 1980s and early 1990s, though I’m not sure if these are factory-installed or provided later by Manny, Moe, and Jack.
What more do you need in a car?
Let’s take a look at some ads for the Pride from around the world. Here’s Iran.
Korean car commercials tend to be full of video-game noises and macho voiceovers. Here’s a nice collection.
The early Pride got some very pastel 80s-ness in its Australian-market ads.
Call it big. Call it small. Call it yours.
Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.
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