#KiaCee'd

When an automaker decides to launch a new station wagon in Europe, it’s usually a pretty safe assumption that we won’t see it in North America. Kia’s new ProCeed, scheduled for a public debut at the Paris Motor Show next month, is the latest example of this relentless phenomenon.

Still, while we’re annoyed we have to go without yet another Eurowagon, maybe this wasn’t the one for us.

Kia is readying the unveiling of its Proceed for European buyers later this month, taking great strides to ensure it matches the concept version. While the Ceed five-door already exists, the Proceed is a full-blown wagon. However, it’ll probably spend the majority of its time referred to as an “estate car” or “shooting brake,” since it’s not supposed to make it out of Europe. That’s slightly tragic, considering the model seems bent on showcasing Kia’s new emphasis on extra-handsome designs.

Kia revealed the Proceed Concept last year at the Frankfurt Motor Show to much praise from the media. The brand claimed it would foreshadow the future of the Ceed lineup’s styling, which bodes well, as the car looks like a Porsche Panamera Sport Turismo and Nissan GT-R put up their bastard offspring for adoption in South Korea.

The new Kia Cee’d may have a stupid name, but everything else about the car looks pretty attractive. Well, maybe not the grille. They also refrained from releasing any specs at all alongside these photos, so you’ll have to wait until March’s Auto Show to get the scoop. The Forte is a little dated by now, to the point where it’s hard to justify buying one over a Rio, let alone an Elantra – how about it, Kia?

Press release and gallery below