Kia Proceeds With Five-door Shooting Brake, Leaves North America Longing

Matt Posky
by Matt Posky
kia proceeds with five door shooting brake leaves north america longing

Kia is readying the unveiling of its Proceed for European buyers later this month, taking great strides to ensure it matches the concept version. While the Ceed five-door already exists, the Proceed is a full-blown wagon. However, it’ll probably spend the majority of its time referred to as an “estate car” or “shooting brake,” since it’s not supposed to make it out of Europe. That’s slightly tragic, considering the model seems bent on showcasing Kia’s new emphasis on extra-handsome designs.

Kia revealed the Proceed Concept last year at the Frankfurt Motor Show to much praise from the media. The brand claimed it would foreshadow the future of the Ceed lineup’s styling, which bodes well, as the car looks like a Porsche Panamera Sport Turismo and Nissan GT-R put up their bastard offspring for adoption in South Korea.

Existing in final form as a five-door model, Kia is ditching the three-door standard for both shooting brakes in general and the existing “Pro Cee’d,” as it’s aware that buyers are in the market for more doors — not less. “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the Ceed family,” Kia’s European design chief Gregory Guillaume said last year.

It’s also ditching the apostrophes for the entire Ceed (formerly Cee’d) lineup, a change we’ve already seen applied for the 2018 model year. However, it’s likely to gain the same engines — a lineup that includes everything from a 1.0-liter T-GDi (turbocharged gasoline with direct injection) through a 1.6-liter, direct-injection diesel. Kia’s 1.6-liter gasoline turbo four is also likely to make an appearance in the Proceed GT. All engines are expected to be mated to a six-speed manual or seven-speed dual-clutch auto.

While we suppose it’s not impossible that the Proceed could eventually find its way stateside, the automaker was pretty clear about that not being a concern at present. Kia explicitly said the model was “designed, developed and engineered exclusively for Europe, it represents a unique proposition in the mid-size family car segment.”

It would do the same in North America, as the full-on wagon model would be longer than the Forte5 but shorter than the Optima sedan. It’s also supposed to be sleeker and more squat. But the automaker knows that crossovers/SUVs are where the big U.S. money is, and shipping a single wagon variant of a car to a country that might be preparing to tax the crap out of it might not be the best idea.

Maybe we’ll be fortunate enough to see it in North America in a couple of years, once the public opinion of station wagons shifts back toward the quiet awe they deserve and the trade war settles down. If not, at least those of us that do like the long and lean body style will have something to ogle from a distance. The teaser image of the production model’s rump seems to indicate Kia wants to adhere to the concept as closely as possible, which has us feeling positive about the brand’s current design vision.

We’ll know how closely the automaker followed the formula on September 13th, when Kia pulls the sheets off the Proceed. From there, the car makes its public debut at the 2018 Mondial de l’Auto in Paris on October 2nd.

[Images: Kia]

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2 of 9 comments
  • Raph Raph on Sep 04, 2018

    Well the lead article on the main page says it all. Anything not a truck/suv/cuv is rapidly becoming a niche product.

  • WallMeerkat WallMeerkat on Sep 06, 2018

    "Estate car" is what the UK and Ireland call any wagon, it isn't a special name. "Shooting brake" is an uncommon term usually reserved by motoring enthusiasts for coachbuilt wagons, or wagon-shaped coupes like the Reliant Scimitar (did you know Princess Anne had one?...)

  • Denis Jeep have other cars?!?
  • Darren Mertz In 2000, after reading the glowing reviews from c/d in 1998, I decided that was the car for me (yep, it took me 2 years to make up my mind). I found a 1999 with 24k on the clock at a local Volvo dealership. I think the salesman was more impressed with it than I was. It was everything I had hoped for. Comfortable, stylish, roomy, refined, efficient, flexible, ... I can't think of more superlatives right now but there are likely more. I had that car until just last year at this time. A red light runner t-boned me and my partner who was in the passenger seat. The cops estimate the other driver hit us at about 50 mph - on a city street. My partner wasn't visibly injured (when the seat air bag went off it shoved him out of the way of the intruding car) but his hip was rather tweaked. My car, though, was gone. I cried like a baby when they towed it away. I ruminated for months trying to decide how to replace it. Luckily, we had my 1998 SAAB 9000 as a spare car to use. I decided early on that there would be no new car considered. I loathe touch screens. I'm also not a fan of climate control. Months went by. I decided to keep looking for another B5 Passat. As the author wrote, the B5.5 just looked 'over done'. October this past year I found my Cinderella slipper - an early 2001. Same silver color. Same black leather interior. Same 1.8T engine. Same 5 speed manual transmission. I was happier than a pig in sh!t. But a little sad also. I had replaced my baby. But life goes on. I drive it every day to work which takes me over some rather twisty freeway ramps. I love the light snarel as I charge up some steep hills on my way home. So, I'm a dyed-in-the-wool Passat guy.
  • Paul Mezhir As awful as the styling was on these cars, they were beautifully assembled and extremely well finished for the day. The doors closed solidly, the ride was extremely quiet and the absence of squeaks and rattles was commendable. As for styling? Everything's beautiful in it's own way.....except for the VI's proportions were just odd: the passenger compartment and wheelbase seemed to be way too short, especially compared to the VI sedan. Even the short-lived Town Coupe had much better proportions. None of the fox-body Lincolns could compare to the beautiful proportions of the Mark was the epitome of long, low, sleek and elegant. The proportions were just about perfect from every angle.
  • ToolGuy Silhouetting yourself on a ridge like that is an excellent way to get yourself shot ( Skylining)."Don't you know there's a special military operation on?"
  • ToolGuy When Farley says “like the Millennium Falcon” he means "fully updatable" and "constantly improving" -- it's right there in the Car and Driver article (and makes perfect sense).