By on September 13, 2018

When an automaker decides to launch a new station wagon in Europe, it’s usually a pretty safe assumption that we won’t see it in North America. Kia’s new ProCeed, scheduled for a public debut at the Paris Motor Show next month, is the latest example of this relentless phenomenon.

Still, while we’re annoyed we have to go without yet another Eurowagon, maybe this wasn’t the one for us.

We should first admit that we were immediately taken in by the ProCeed concept’s styling. The back half of that exercise in design assuredly gave the Porsche Panamera Sport Turismo a run for its money. But the production model ProCeed had to make some necessary compromises. While still attractive, Kia made some sacrifices to sleekness in order to maximize cargo capacity.

This left 21 cubic feet of “trunk space,” despite the tapered, shooting brake roofline. There are also a lot of clever and customizable storage solutions, like rails, dividers, and cubbies intended to keep things from rolling around while you toss your estate car into a corner. And if you need more space, the rear seats can be folded down to accommodate larger items. Either way, it should be enough to best the Mercedes CLA Shooting Brake — which appears to be the vehicle it was targeting all along.

However, the 2019 ProCeed wouldn’t have anything like that to compare itself to in the United States. Mercedes only sells the E-Class Wagon here, leaving the Kia to compete with a swath of higher-end European imports, the Buick Regal TourX, Subaru Outback, and a couple of Volkswagen… er… wagons. Of course, the ProCeed would probably lose the majority of its customers from people interested in small utility vehicles.

That’s true regardless of where you live, but Americans (and Canadians) are inclined to want bigger vehicles with bigger engines. That really only leaves the 1.6-liter gasoline unit, borrowed from the sporty Ceed GT, with 201 horsepower and 195 pound-feet of torque. The little 1.0-liter turbo would be deemed insufficient for a vehicle this size, while the 1.4-liter would only make a fraction of consumers happy. There’s also a 1.6-liter diesel, but it’s a diesel and the ProCeed is not a truck. All engines mate to a six-speed manual or a seven-speed dual-clutch, with the GT version only available with the DTC.

We do like that Kia kept the ride height lower than other mainstream wagons, all of which appear to be inching themselves toward crossover status. The automaker seems to be placing an emphasis on dynamics without completely ignoring utility, which should be the point of a wagon. But it may not be what the North American market needs right now. We’re just happy that long tops seem to be making a comeback somewhere in the world.

Details should continue to reveal themselves as the model moves toward its Paris debut. The 2019 Kia ProCeed is expected to go on sale in Europe at the beginning of next year. Kia currently has no plans to bring it to the United States, and we don’t really see that changing.

[Images: Kia]

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23 Comments on “The 2019 Kia ProCeed: You’re Never Gonna Get It...”

  • avatar

    Speaking of wagons we cannot have, I prefer the Mazda 6 wagon sold elsewhere.

  • avatar

    “No stick shift for YOU!”

  • avatar

    Is it a “wagon” or a 4 door hatchback?
    The lines are blurred I think, on vehicles like this with extreme rear window slope.

  • avatar

    This is very nice, can’t they jack it up a few inches and sell it here?

  • avatar

    I saw the Buick Regal wagon in person yesterday; it’s a winner. Too bad it’ll have a short shelf life.

  • avatar

    I am not sold on looks of it. To me, this is too close to Accord Crosstour. This wagon doesn’t give visual satisfaction like volvo V60 or something like that.

    Also, its name sounds like some lawn care company – Pro Seed

  • avatar

    ….. or, with the smaller engine, “NoVa”.

  • avatar

    More and more, I think my next vehicle will be a Kia. If only they would fix the hideous logo.

    Reminds me of the old Mazda 6/626 5 door.

    • 0 avatar

      Maybe a Ford badge would fit. That would mess with people’s minds.

      • 0 avatar

        I suppose that when Ford realizes they screwed up by letting their conventional automobiles go out of production, they could sell Kias as badge-engineered Fords. Chrysler could do it, too, and sell compact and mid-sized Kias as Dodges and Chryslers.

        • 0 avatar

          If Ford was willing to admit past errors, they would just go back to a partnership with Mazda. Mazda seems to be able to make good small cars at a profit – a skill Ford is lacking. For the price of launching a new small car, they could get a material investment in Mazda.

    • 0 avatar

      They have an alternative “K” badge in Korea that’s pretty nice. You can buy them online, and it should glue right on.

  • avatar

    I anxiously await the arrival of the KIA/FCA version of this with a 707HP V8.

    They will call it…drumroll….DemonCeed.

  • avatar
    Trucky McTruckface

    No one cares. And by no one, I mean people who actually buy new cars. Thus, only niche automakers (i.e. Subaru and the Germans) try to sell anything here that remotely resembles a wagon. Yeah, GM’s trying to push that Buick thing, but it doesn’t help that up until this year the words “Buick Regal wagon” conjured images of something wood paneled from 1982.

    Sure, maybe someday people will want crossovers with lower suspensions (aka wagons) because of MPG or whatever. I’d love to see a return to old school, rear drive, fullsize, Detroit-built station wagons as much as anybody, but it’s never gonna happen. In the meantime, can we stop beating the whole wagon meme to death here and on every other car website?

    • 0 avatar

      No way. Beating the drum for wagons is pandering to the enthusiasts who drive (forgive the pun) car sites and magazines. Never mind that the demographic is completely divorced from the actual automotive market.

  • avatar

    Meh. ONE measly more cube than a VW Arteon has in the back behind its seats, and it’s a better looking car. If this is all the space that shooting brakes can muster, I’m perfectly happy with a hatch instead.

  • avatar

    It reminds me of the first generation Chrysler Pacifica.

  • avatar

    Ford sold a Ford-badged Kia before. It was a Mazda 121 built by Kia, and Ford called it the Festiva.

  • avatar

    The production version lost some of its sleekness in the roofline/greenhouse due to the concept having a longer wheelbase (something more along the size of the Optima would have been more conducive to holding more true to the concept).

    That being said, much rather have this than the K3 GT hatch (which we’ll likely get as the Forte GT) which has a similar shape (trying to be a “coupe hatch” as opposed to a shooting brake).

    Seems like a waste for Kia to make 2 variations on something so similar and we end up getting the less interesting one.

    Probably doesn’t bode well for Hyundai bringing over the i30 Fastback and i30N Fastback here.

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