#Japan

As expected, sales of Japanese cars in China took a nosedive to levels not seen since the days after Japanese cars and dealerships were torched last September. Sales of Nissan and Toyota are down a whopping 46 percent. No, it’s not a new flare-up of anti-Japanese riots. This time, it’s the effect of the Chinese Lunar calendar.

My 1986 JDM Twin Turbo Supra

Wherever I am in the world I will always be a typical American man. Despite a lot of the stereotypes that spring to mind when I say that, I learned a long time ago that it isn’t a bad thing. I was raised right and I have solid values. When seats are limited I will stand so my elders can sit. I always hold the door open for ladies, and I keep plugging away no matter how hopeless the situation might seem. There are a few things here and there that can cause problems once in a while, too. For example, I won’t be deliberately insulted, I need my personal space and, of course, I feel like I am loser if I don’t have my own set of wheels.

Like Steve Lang, I’m always getting asked by friends and family for recommendations on cars for young drivers. Unlike Steve Lang, I don’t have the balls to publicly recommend the “tough love” approach of making a young driver buy his own car. After all, that would make me a hypocrite, since my own 16th birthday earned me a ten-year-old Volvo, which marked the beginning of my transition from a normal high-schooler to the dorkiest kid on campus. My fanny pack may have also played a role.

Japanese automobile sales were down eight percent in February 2013, compared to the same month in the prior year. This according to consolidated data by the Japan Automobile Dealers Association and the Japan Mini Vehicles Association.

A weakening yen and a rebounding economy have occurred just in time for Honda. The auto maker is opening its first new Japanese plant in 49 years, bucking a trend by Japanese auto makers of opening new plants in every locale but Japan.

BMW has its M-series, Mercedes has its AMG, Audi has its R. Now, Nissan has its NISMO. Like most in-house speed shops, NISMO has its roots in a factory racing department. “NISMO is the first true performance brand of Japan’s major makers,” as Nissan’s marketing chief Simon Sproule tells me at NISMO’s new headquarters in Tsurumi, near Yokohama, today. “The others are only playing around.”

They can cuff me anytime.

Hot girls in short skirts are the first things that leap into my mind whenever anyone says anything about the Japanese. The internet has not helped to change that, in fact it may have made things worse. If you add the word “Japanese” to any noun that describes a group of people and enter it into your favorite search engine, pictures of hot young girls will always appear near the top of the results. Look for Japanese tour guides, Japanese students, Japanese beach volleyball players or Japanese anything and you will see I am right. Try it, I’ll wait.

Now that you’re back, did you look for Japanese Police? I did, and despite my prior confession I was surprised at what I found.

Do you want to set a new world record and get you name into the Guinness Book? Nothing easier than that. Simply build a billboard with more than 183,024 LEDs and measuring over 28.0 meters in length and 6.2 meters in height, thereby exceeding a surface area of 174 sqm, and the world record for the largest illuminated advertising sign (indoors) will be yours. Until you do that, the record holder will be Nissan.

After Toyota ended production of the Lexus LFA and closed a chapter of supercar history, National Geographic aired its documentary as part of its Megafactories series. “Up until now, no television cameras have ever been allowed inside this top secret facility,” says the film. The words were carefully chosen. You, the TTAC readers, had been there long before the film went on air.

For those of you with a love of geography but without the resources to actually set foot in the country, let me tell you about Japan. It is a nation famously made up of thousands of islands but, in reality there are just 4 main islands where most of the people live – 5 if you count Okinawa. The largest island is called Honshu, it is the banana shaped one in the middle should you be looking for a map right now, and Honshu is home to most of the great cities of Japan. Tokyo, Kawasaki and Yokohoma blend seamlessly into one another to form one giant zone of dense urban sprawl across the “Kanto” region in the East, while Kyoto, Osaka and Kobe mirror that sprawl, albeit with less size but more attitude, in the West. This Western region is known as “Kansai.” I’ll take you to to Japan’s flyover land. The land, where one would fly over guardrails.

Waiting for Godot-san

In my report from Toyota’s quarterly results, there was one thing I forgot to mention decided to keep for later. As long as I have been going to these things, and it has been a while, the first question has always been given to a Nikkei reporter. Old Japanese custom, like AP (and recently Reuters) at the Whitehouse. As long as I have been going to these things, the Nikkei reporter always asked when Toyota wants to make a profit and pay taxes at home. That kabuki dance is disguised as “when can we expect positive results on an unconsolidated basis?” The folks in the room need no translation, they roll their eyes and pens, or check their Brakkubely. That’s a Blackberry for you. This time, it was different.

Some people like to bitch about the crafty Nips who are manipulating their currency again. Other people like to cash-in on sudden swings in currency valuations. If you are of the second kind, then Reuters recommends a look at formerly beaten-down stocks of Japanese carmakers who nearly went under during years of unfettered appreciation of the ¥en.

Here we go. Are you sitting down?

Presenting its Q3 financials in Tokyo today, Toyota delivered much higher profits and much higher sales while promising even higher profits at pretty much flat sales for the future. With a man on his left who looked like an accountant, and who had a big accountant’s briefcase on his knee, ready to pull whatever document his master needs, and a very quiet Shigeru Hayakawa on his right, Toyota Senior Managing Officer Takahiko Ijichi did forecast a net profit of 860 billion yen ($9.3 billion) for the fiscal year ending on March 31, 2013 up from the previously forecasted 780 billion yen. He also signaled a pause in Toyota’s rapid expansion:

As we all know, TTAC has an occasional thing for pink cars. So has Fiat. Right where I live. Fiat delights Japan with the 500 Fiore Rosa (i.e. “Pink Flower”) limited edition of its Cinquecento.

Toyota, along with its Japanese peers, has wallowed in double digit minus territory in China, ever since cars were upturned and dealerships torched in September over a few uninhabited rocks in the East China Sea. In January, China sales of Toyota shot up 23.5 percent compared to the same month a year earlier. Are Japanese fortunes in China finally turning to the better?