#IneosGrenadier
(Not) For Your Eyes Only: Jaguar Land Rover Loses Bid to Squash Defender Lookalike
Imitation, as the saying goes, is the sincerest form of flattery, but Jaguar Land Rover’s been burned in the past, what with a certain Chinese automaker rolling out near carbon copies of its Range Rover Evoque crossover.
In the Defender lies far more heritage, but JLR just lost a bid to keep the visual rights to the boxy off-road beast in the UK, paving the way for British sales of a model that looks very similar to the much-loved previous-generation model.

Familiar Faces: Ineos Debuts Grenadier Design
If it seems like years have passed since we’ve issued an update on Ineos Group’s attempt at building a Defender-inspired SUV, that’s because it has been. The British chemical conglomerate asked Land Rover if it could assemble copies of the then-defunct automobile back in 2016, only to be told to take a hike. Unfazed, CEO Jim Ratcliffe said Ineos would move ahead on the program anyway — focusing instead on building an updated model “influenced” by the utility vehicle, but not a carbon copy.
The company now says the model, dubbed Grenadier, is swiftly approaching production. Even though it doesn’t share any parts with the vintage Defender 110, it still resembles the 4×4 utility to a point that might lead to continued legal troubles with Jaguar Land Rover.

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