#HyundaiVeloster

With the Civic Type R expected to appear on lots any day now, and no end in sight to the continued popularity of the Ford Focus RS and Volkswagen Golf R, consumers can be forgiven for not thinking about the Hyundai Veloster.

The long-in-the-tooth model remains a valuable oddball for the automaker, but it isn’t without its flaws — namely, a super-harsh ride. Still, it’s a quirky model that adds flair in an increasingly conformist marketplace. Hyundai even saw fit to endow the Veloster with a turbocharged 1.6-liter four-cylinder in a bid to perk up its little hatch.

Despite falling sales, Hyundai isn’t giving up on the model, and a new report claims the Korean automaker could give the next-generation Veloster a heaping dose of competitiveness in the hot hatch segment.

Although the old adage operates with impeccable accuracy where I live, near the 45th parallel, the sign of a red sky in the morning lacks the same meaning closer to the equator where winds are less likely to blow west to east.

Likewise, in vehicular terms, there are signs that hold true in most corners of the industry but fail to prognosticate with perfect consistency across the board.

Apparently, against reasonable expectations and legends painted in the eastern sky, a supremely stiff suspension, weighty steering, and a Golf GTI-like weight-to-power ratio do not automatically result in the issuance of performance car credentials.

Hooked up to a dual-clutch transmission, the 2016 Hyundai Veloster Turbo isn’t all that quick, doesn’t corner with uncommon verve, and isn’t particularly enjoyable to engage on twisty rural roads.

But the Veloster looks the part, and it’s loaded with enough equipment to embarrass many a premium car. Oh, the conundrum.

The 2016 Hyundai Veloster Turbo I’m driving this week is not a great car. Ride quality is abysmal. The dual-clutch transmission chronically delays the actual act of transmitting. Present are a number of negative symptoms with which we associate “sportiness,” but few and far between are the dividends we expect to be paid in exchange for those negative symptoms.

Yet more than five years into its run, the Hyundai Veloster continues to produce healthy volume for Hyundai USA while also providing the market with something it lacks: unique, interesting, “sporty” proposals for the small car buyer who doesn’t want a ho-hum everyday sedan.

Remember when other automakers used to do the same? The Mazda MX-3, Nissan NX, Geo Storm/Isuzu Impulse and Toyota Paseo, for example — cars with humble foundations that reached higher with unique bodywork. We need more of that.

Would you be furious if you invested millions to open a dealership, only for the manufacturer to supply just one vehicle with any sort of consistency? Of course you’d be.

That’s the problem some Hyundai dealers in China are facing now, who are in the unique situation of competing with another set of Hyundai dealers in the country. That’s a tall order: the only vehicle Hyundai supplies to those dealers on a regular basis is the Veloster hatchback. Now Hyundai has a Little Problem in Big China in the form of a $135 million lawsuit.

Hyundai just revealed its Korean-market Avante Sport, but it’s also a preview of what North American customers can expect in their Elantra lineup.

The Avante is what people in Seoul call an Elantra, and the new performance model puts the automaker in a better position to fend off competition from the likes of Honda, Volkswagen and Mazda.

The redesigned 2017 Elantra Limited we tested had improved styling and a better ride, but was lacking in power. The Sport model’s Korean specifications shows 204 horsepower from a turbocharged and direct-injected 1.6-liter four-cylinder, as well as a multi-link rear suspension.

Did you ever have to find a way to survive and you knew your choices were bad, but you had to survive?

Irving Rosenfeld, “American Hustle“

The rental car lottery is a funny thing. Some days you win; other days you end up having your olfactory receptors assaulted by an invisible army of plastic-forming chemical fumes.

Faced with choosing between a Dodge Dart, Chrysler 200, Toyota Corolla and Hyundai Veloster this past Monday, I called our fearless leader: “Which one of these things do we need a review of?”

After Mark did a quick perusal of the site’s history, we agreed that, since our last Veloster review was over four years old, I would grab the keys to the visually, erm, interesting Hyundai.

It’s a decision I’ve been regretting ever since.

In an interview with Edmunds, Hyundai CEO Dave Zuchowski spoke of a new vehicle that

“would be a vehicle that would be really designed for Gen Y, for new first-time younger buyers…Think of maybe something that looks like a Juke or something that has edgy, dynamic styling.”

Doesn’t Hyundai already have something like that?

Hyundai doesn’t get every bit of a car perfect before introducing it. No auto maker does. But Hyundai does pay attention to feedback from reviewers and owners, and often upgrades its cars in response to criticism. Only in its fourth model year, the Genesis Coupe already has had its interior upgraded twice.

“If you want a Veloster Turbo, you can buy one right now – it’s called the Genesis Coupe.”

That’s what Hyundai CEO John Krafcik told us at the launch of the Veloster last year, when asked about the possibility of a performance version of Hyundai’s distinctive-looking hatchback. Less than a year later, we have a boosted Veloster and a Genesis Coupe that’s better than ever.

Finally, the real story on the Hyundai Veloster Turbo pricing is here. $22,725 (including the $775 destination fee). A 6-speed automatic is another $1,000.

Despite constant denials during the press event attended by Ed and I (“If you want a Veloster Turbo,” Hyundai’s John Krafcik said, “go buy a Genesis Coupe,”) Hyundai will debut a turbocharged version of their Veloster coupe at the Detroit Auto Show.