#HyundaiGenesis

I know there's IndyCar racing today, and I think some XFL games, and college hoops, and NASCAR...but if you need a break, take a trip back in time with us.

Ever since Hyundai spun Genesis off into its own premium brand, we’ve been trying to figure out where it best fits. While an Asian brand, it lacks the quirkiness of most of its Japanese equivalents. It’s also not flashy like most American luxury makes. That leaves Europe and, from an aesthetics perspective, that’s probably the region Genesis spends most of its time focused on beating. It’s easy to imagine that somewhere in South Korea there’s a boardroom filled with dozens of dart boards plastered with photos of the C-Class and 3 Series, each riddled with holes.

However, the fledgling brand lacked a midsize entrant and you can’t really throw down in that part of the world without one. Fortunately, the solution to the brand’s problems is almost ready. Called the G70, it was revealed Friday at the automaker’s design center in Namyang, Korea — and subsequently announced for North America in early 2018, as a 2019 model.

Just showing up won’t be enough, so Genesis has done everything it can to ensure buyers can have the G70 on their terms and at a reasonable price. The brand has already proven it can compete on the premium landscape with its G80 and G90, but with the way it talks about the new midsize, it’s starting to sound like it also wants to dominate it.

“The Genesis was never built for the European market,” Hyundai UK director Tony Whitehorn says. “It was conceived for the Korean and American markets.”

And now, with the second-generation Hyundai Genesis sedan languishing in the United Kingdom while Hyundai launches the Genesis brand in North America, the Hyundai Genesis Americans now know as the Genesis G80 has been discontinued as in the UK.

Still follow?

Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example.

No one talks about this car anymore. When it was introduced a scant seven model years ago, many noises were made about Hyundai’s newfound ability to compete with the Camaro, Mustang, and G37 of the day. Since then, marketeers at Hyundai carved Genesis into its own brand, leaving the Hyundai-badged Genesis Coupe an outlier on the Korean automaker’s showroom floor. Headed for the chopping block at the end of this year, dealers are likely eager to shift these two-door coupes off their lot and out of their floorplan.

That’s great news for bargain hunters seeking performance.

The commenter known as Economist writes:

Dear Bark,

I, like you, am a committed family man with two small children. Both of them are in car seats. I currently drive a 2007 Acura TL, but I miss the small cars of my youth.

I dream of getting a Miata like I used to have years ago, but I don’t know if I will get enough utility from it to make it worth the expense. I was also considering an S2000 or an older Corvette.

The list of Canadian-exclusive vehicles is scant, with a large number of them being small minivans and badge-engineered Acuras – in other words, nothing terribly interesting. What you’re looking at here is something that only Canadians will get – for now. But rather than carrying out a concerted effort to bring Canadians something unique, it gives an insight into how product planning decisions are made.

When it comes to luxury cars, there are two factors, often mutually exclusive, that come into play: actual excellence and perceived prestige. Very often, the latter wins out. If you want to know why, ask anyone who bought a Maserati Quattroporte. Or a BMW 528i.

Aston Martin Vanquish Volante

To paraphrase Ian Fleming, once is happenstance, twice is coincidence, three times is already a fad. Car designers (or their bosses) are among the most faddish people on the planet, it seems sometimes. Don’t believe me? The new GMC Canyon midsize pickup truck has Altezza tail lights. One of the most widely proliferated fads in interior design has been the use of so-called French stitching, the use of contrasting colored running stitches along seams on leather upholstery. As someone who does machine embroidery on leather for a living, I know why it’s become popular. It looks good. The stitching slightly quilts the leather and gives it a three dimensional texture, a luxury touch. However, is it still a luxury touch when the latest Toyota Corolla has contrasting French “stitching” molded into the dashboard plastic?

Ever wonder how product planning really works? It turns out that product planners aren’t just hired to sit around and tell car companies what to build. Apparently you have to do things like work with data and make Excel pivot tables. Which is why I’m still working here. But the 2015 Hyundai Genesis gives us an interesting example of what drives product planning decisions.

Following stablemate Hyundai’s move upmarket with the Genesis and Equus sedans, Kia is introducing the K900 to North America. Called the K9 elsewhere, the K900 is based on the same platform as the Hyundai luxury sedans and like them it comes standard with a 311 hp 3.8-liter V6 engine or an optional 420 hp 5.0-liter “Tau” V8. An eight speed automatic transmission is standard, though each engine will get gearboxes with specific gear ratios. The K900 is expected to arrive at Kia’s North American dealers in the first quarter of 2014.

It sure would seem so. Despite the best efforts of our IT crew, the TTAC Staff Robot is unable to read Korean,but we can read the word “Genesis” on this car’s front plate.

If it weren’t for auto bloggers, the question of a separate Hyundai luxury brand would have been dead and buried long ago. But auto bloggers, with a desperate need to generate news out of thin air, won’t let the story die. 224,000 Google results later, and we finally have a definitive answer.

A month ago, I reviewed the 470-horsepower, 470-pound-feet Chrysler 300C SRT8. Today, we have a much milder 2012 Dodge Charger SXT Plus with the 292-horsepower, 260-pound-feet V6 and Rallye Appearance Group. I enjoyed driving the weaker car more. This is where you note the date of publication. But I’m not foolin.