#GMC

Autoblog reports Volkswagen Group of America executive vice president of group communications Tony Cervone is returning to the GM fold as the automaker’s senior vice president of global communications. According to CEO Mary Barra, Cervone “brings an ideal mix of outside perspective and experience that compliments a deep background in GM and today’s global auto industry.” Prior to his return, he also served as the vice president of communications for United Airlines and Chrysler Group, where he spent 14 years before his decade-long previous service to GM. Cervone succeeds Selim Bingol — who resigned from the company in April “to pursue other interests,” and will report directly to Barra.

Strong year-over-year growth in America’s full-size pickup sector was powered by all five major players in April 2014.

General Motors added 6398 sales to the April 2013 Silverado/Sierra total. Chrysler sold 5265 more Ram trucks than at this time one year ago. F-Series sales improved by 4357 units. Toyota added 1941 Tundra sales for the most significant percentage increase, a 23.5% jump.

For five decades, the powerplant of choice for Truck Mountain has been the venerable V8. With powerful V6 engines from Ford, General Motors and Ram being favored for more and more consumers of full-size pickups, however, the V8 could soon find itself occupying a smaller niche along the mountain.

Though the 2014 Chevrolet Silverado took home North American Truck/Utility of the Year at last month’s Detroit Auto Show, the large pickup and its brother, the GMC Sierra, have suffered from “the least successful large pickup launch over the last 15 years” according to Barclays Capital analyst Brian Johnson.

Though quality and performance have improved as of late for products made by the Detroit Three, they still have a ways to go to beat the Japanese brands dominating Consumer Reports‘ current rankings.

The Wall Street Journal today announced that GM is planning on producing aluminum-bodied pickups for the next generation Chevrolet Silverado and GMC Sierra, due for 2018. This comes on the heels of Ford moving the 2015 F150 to an all-aluminum body, with around 97% of the body structure being aluminum (Including the load floor of the bed), which Ford claims has saved 700 pounds off the curbweight of the F150. GM plans to weld panels together as opposed to Ford’s riveted and bonded aluminum panels, to seek further weight savings.

U.S. sales of full-size trucks slid 4.5% in January 2014 as the two leading manufacturers of pickups reported falling sales of all their big trucks.

Typically the slowest month of the year for new vehicle sales, this past January should be no different, as the U.S. auto industry generated 32,000 fewer sales than it did one year ago. Although minivans, commercial vans, and the vast SUV/crossover segment all expanded, passenger car sales plunged, year-over-year, and truck volume declined, as well.

1991 GMC Jimmy SLE

Sometime in the middle of the night, while I was hard at work moving pallets, opening boxes and arranging Christmas merchandise on the sales floor of the giant wholesale buyers’ club, the clouds moved in and it began to rain. The earth was cold and as soon as the first drop hit the ground it turned to ice. More drops followed, untold millions upon millions of them, and, in the matter of minutes, everything they struck was encapsulated in a growing coat of ice. The rain continued through the night and by the time the sun rose the storm had moved off towards the Cascades, where the increasing elevation forced the clouds higher into the sky and turned the rain to snow. But in the valley the damage had been done and people awoke to a crystalline world in which everyday objects had been transformed into works of art and where every branch and wire were hung with rows of dagger-like icicles.

The 234,066 extra new truck registrations in 2013 came about despite the loss of 70,077 sales from trucks that had either died off, been discontinued, or were on hiatus in 2013.

Excluding the Chevrolet Avalanche, Chevrolet Colorado, GMC Canyon, Suzuki Equator, Ford Ranger, and Dodge Dakota from the equation results in a 16.4% year-over-year increase in truck sales.

I’ve never cared for the phrase “as American as apple pie” as apple pie is far from an American invention. Instead, we should say as “American as the pickup truck.” In 1925 Ford crafted the “Ford Model T Runabout with Pickup Body” and America’s love affair began. The Chevrolet Silverado, and its mechanical twin the GMC Sierra, may not be the best-selling vehicle in America (that award goes to the aging Ford F-150) but the Chevy alone has outsold the Toyota Camry by 55,000 units this year. Toss in the Sierra and there are more GM trucks sold on our shores in a year than all the Volkswagen, Audi and Porsche products put together. The high sales number and high profit margins explain the intense Ford vs Chevy vs RAM rivalry. With a new RAM in 2013 and a light refresh only a year later, GM is firing back with an all-new Silverado and Sierra. Does Chevy’s new half-ton have what it takes to be king of the hill?

Photo Courtesy of Cardomain.com

Today, my wacky morning DJ, right after he said democracy was a joke and called me “dude,” hit us with this fun fact: 39% of young people choose the same brand of car their parents drove. I’m not sure if that is impressive as the previous day’s fact, that 20 million pounds of candy corn are sold annually in the United States, but it made me think about my father’s preference in vehicles and whether or not I had followed suit. Despite the fact that my old man had pretty good taste in cars, the answer, oddly enough, is “no.”

Many dealers are complaining that price differentials between the all new GM pickup trucks and heavily discounted competitors from Ford and Ram are leaving them with disappointing sales results. The new Chevy Silverado and GMC Sierra were launched in June amid heavy incentives from competitive brands. But the trucks, which have been praised by the press, are not moving quickly. Automotive News reports that a Pasadena, Texas dealer says that his supply is up to 170 days, compared to his normal inventory of 110 days supply. A dealer in Austin reports a 120 day supply, up from his norm at 90 days.

GM and Unifor (the union formerly known as the CAW) have reached a tentative agreement for the 2,500 workers at the CAMI plant in Ingersoll, Ontario, which builds the Chevrolet Equinox and GMC Terrain.