#GMC

Only one more day until we get August sales data, and September 4th will bring us the latest inventory numbers. Here at TTAC, we’re keeping an eye on GM’s full-size truck inventory, which is as high as 145 days for the GMC Sierra – well above the 100 day supply that’s considered safe for full-size trucks.

Compressed natural gas may cost the equivalent of $1.89 per gallon of gasoline, but retrofitting your GMC Sierra or Chevrolet Silverado will cost you $11,000 – and GM still think it will save you money.

The Nissan NV may be an exciting newcomer, but the tried-and-true GM and Ford vans are the staple of the commercial market. Our own Mike Solowiow took exception with the 2007 Chevrolet Express passenger van as a passenger hauler back in 2008. Will the no-frills cargo hauler variant find favor with us here at TTAC? More importantly, can GM’s smorgasbord of configuration options dethrone Ford as the volume van seller during the upcoming T-Series transition?

While both General Motors and Chrysler are putting their money on Compressed Natural Gas options for their pickup-truck lineups, Ford is going with pretty much everything but CNG as it examines alternative fuel strategies for future vehicles – and for now, the 3.5L Ecoboost V6 will be the standard bearer for light duty versions of the Ford F-Series.

While hit rapper Drake may favor Range Rovers as his ride of choice, the may have been talking about the new Buick Encore when he rapped on his hit song “Headlines” “ You gon hype me up and make me catch a body like that”. The Buick Encore, barely unveiled just 48 hours ago, has generated lots of hype at TTAC, and according to Automotive News, has already “ bodied” a future GM product – the GMC Granite.

Rather than running commercials during the Super Bowl, General Motors is looking to try something more subversive – product placement within other brand’s TV spots during the big game.

Automotive News reports that GM marketing man Joel Ewanick was investigating the possibility of paying other advertisers to insert GM vehicles into their ads. But various contractual elements related to Super Bowl advertising may kill the idea in its nascent stages.

When a truck or truckish vehicle gets close to the end of its usable lifespan, the last owner— if this vehicle happens to be in an urban area full of scroungy underemployed dudes with a 15:1 effects-pedal/guitar ratio— will often be a Band You Never Heard Of. When I was an affiliate of such a band in early-80s Oakland, we had a GMC Value Van with Chevy 396 power. The fate of such vehicles is always the same: a year or two of abuse, spilled beer on the carpets, and tire theft while parked in alleys behind dive bars… and then the head gasket blows or a control arm breaks and the tow-truck takes it for its final ride.

The last few years have been a struggle for a lot of folks. Financial meltdowns. Millions of bankruptcies. Massive unemployment. Our ‘global’ economy continues to experience a maelstrom of wealth destruction that seems to make nearly everyone guard their money.

It’s been hell for most…. but guess what? In spite of it all you are among the few who have thrived. In fact you are laughing all the way to your nearest dealership.

So get your something nice! Let’s say the budget is up to $65,000. What would you buy for yourself? Would it be a lightly used Lexus with all the trimmings? A new BMW 5-Series? Maybe one of those VW Touaregs with the diesel engine and all the luxury trappings of a neo-Audi.

In my neck of the woods where the suburbs meets the ex-urbs, this question has only one suitable answer… a truck.

Custom vans got big enough by 1977 that Detroit got into the business of making crypto-custom passenger vans right at the factory. While plaid upholstery with sporty STX logos doesn’t quite measure up to a mural of Zeus hurling lightning bolts at an Aztec warrior on the Mars Base (with matching four-foot airbrushed bong in a special bracket next to the driver’s seat), The General still moved a fair number of STXs during the Middle Malaise Era.

With its minivans and conventional midsize SUVs discontinued, GM relies heavily on its large “Lambda” crossovers—the Chevrolet Traverse, GMC Acadia, and Buick Enclave—to serve the family market. With over 230,000 sold in 2010, they’re easily the best sellers* in the segment. In comparison, Ford shifted only 34,000 Flexes. But, now in their fifth model year, the Lambdas are getting old. With cash short leading up to the bankruptcy, what might be done on the cheap to maintain buyer interest? The winning answer: a new Denali variant of the GMC Acadia.

Some of you may be more familiar with this friend of the catering and drinking-water industries in its Chevrolet Step-Van guise, but I’ve always preferred GMC’s name: Value Van! I ran across this fairly complete example in my local self-service wrecking yard, quite close to the Simu-Wood™ LeBaron Town & Country wagon. Me and the Value Van, we have a history!

Styling changes at GM seem to either come either in questionable radical leaps like the Pontiac Aztec, or creep glacially by, and GM’s 2500HD trucks definitely fit into the latter category. Despite being fully redesigned in 2007 as a 2008 model year truck and gaining a “full mid-cycle refresh” for the 2010 model year, the 2500HD is undeniably a GM truck. That means you get basic slab sides, a large square maw and the same sort of styling creases in the sheet metal that everything else from GM wears.

In recent interviews with Automotive News [sub] and AutoObserver, GM’s recently-hired marketing boss Joel Ewanick dished out some of the insights that have earned him the reputation for being an ace image guy. He tells AN [sub] that

Consumers don’t buy General Motors. General Motors sells nothing

Oh, really? Because GM decided to remove the GM Mark of Excellence from its vehicles right around the time it emerged from bankruptcy, the better part of a year before Ewanick was brought on board. Since the first Government Motors joke emerged on the internet, GM has sought to distance itself from its corporate umbrella’s brand… and this is the insight Ewanick is bringing to the organization? Hell, Automotive News [sub] suggested that “Stop mentioning General Motors” when he was hired in June of this year. Which leaves Ewanick only one choice: don’t talk about General Motors more than anyone might imagine.

Sales of GM’s four “core brands” were up 36 percent last month [release here], however that number is compared to June 2009 sales, when GM was in bankruptcy. Even against this backdrop, however, GM’s sales show some signs of continued weakness. Though Chevrolet gained 32 percent in overall, its retail sales improved a mere 11 percent, meaning a huge number of Chevy’s sales went to fleets. Out of Buick’s 53 percent volume gain, retail sales increased only 28 percent. Cadillac had much less of a fleet problem than Buick and Chevy, increasing sales 339 percent and retail sales 35 percent. GMC did not release retail numbers for GMC, but noted that GM’s overall fleet sales were 59,571 for the month. That means nearly one in three vehicles sold by GM last month went to a fleet, a percentage that accounts for the lion’s share of GM’s sales growth. Once again, Detroit seems addicted to fleet sales…