#FordF150lightning

A few weeks ago, Ford announced that it had created an internal skunkworks team to focus on affordable EVs and a new platform to underpin them. Bloomberg recently reported more deeply on the project, noting that The Blue Oval may be planning up to three new electric models on the new architecture, including a compact SUV and a small pickup truck.

Ford has stopped shipments of the 2024 F-150 Lightning, but not because there isn’t demand for the electric truck. The automaker said it stopped deliveries on February 9 to conduct quality inspections, but production is still rolling at the automaker’s Rouge Electric Vehicle Center.

Electric vehicle demand among potential buyers is growing, but it’s slower than many had hoped. That said, commercial buyers, especially those with large fleets, may be the short-term savior for automakers with deep EV investments. Ford recently announced that Ecolab would purchase more than 1,000 EVs to electrify its California operations through the next year.

After facing significant challenges ramping up production and meeting customer demand for the F-150 Lightning, Ford recently announced layoffs that will drastically cut volume at its electric vehicle factory in Michigan.

Ford has long offered beefy off-road variants of the F-Series pickup, but the electric F-150 Lightning’s introduction raised questions about how robust a non-internal-combustion truck could be in the dirt. Ford Performance and RTR recently teamed up to find answers to those questions, and the result is the F-150 Lightning Switchgear, a high-performance concept truck with Raptor-like looks.

Ford has seen more ups and downs with the F-150 Lightning than with almost any other product in recent memory. The automaker struggled to keep pace with early demand and even had to temporarily shutter production to deal with battery issues before announcing a ramp-up to push more trucks to market. Now, it appears the Blue Oval is pumping the brakes on that expansion, as Automotive News reported a recent memo to suppliers previews a somewhat slower year ahead.

We’re just weeks away from the Tesla Cybertruck’s official unveiling, but the company hasn’t yet released specs or even a price. A recent leak could shed light on the issue, as an “insider” sent what they claim are Cybertruck specs to The Fast Lane EV.

Ford is all-in on EVs, but The Blue Oval is finding that there are still plenty of buyers wanting fuel-efficient gas vehicles. That’s why CEO Jim Farley announced that his company would come up with a range of new hybrid models over the next few years as it continues its march toward electrification.

Ford made big news when it announced the F-150 Lightning Pro and its sub-$40,000 price tag, but the automaker didn’t leave its entry-level electric truck at that price for long. Inventory and supply chain shortages and production delays caused it to raise the truck's price almost immediately, and it has been selling for top dollar since. That recently changed, however, as Ford slashed F-150 Lightning prices by up to $10,000 in some cases.

Ford has invested billions in its electrification efforts, but the automaker might not see a return on that money for quite some time. Though it reported a significant jump in sales in the second quarter of this year, the company’s EV sales have fallen slightly.

A year after its release, the Ford F-150 Lightning remains one of the most elusive new vehicles, and wait times for factory orders extend to a year for some configurations. Year-to-date sales of the truck tally 3,600, better than before, but lower than expected. Despite that, Ford’s pushed into new markets with the truck, announcing recently that it would begin selling the Lightning in Norway.

Ford has struggled to keep pace with demand for its electric F-150 Lightning, and now it appears the automaker is stopping production. Motor Authority reported that Ford is halting F-150 Lightning production and has issued an in-transit stop-ship order for the truck due to a potential battery issue.

The Ford F-150 Lightning has been on sale for a while now, but it’s still nearly impossible to walk into a dealer and buy one without ordering and waiting a considerable amount of time. Despite rushing to meet demand, Ford’s still busy dreaming up new Lightning variants, including the performance concept it recently teased. 

The Ram Revolution Concept is here. Ram took the wraps off its competitor to the Ford F-150 Lightning and Chevrolet Silverado EV at the 2023 Consumer Electronics Show in Las Vegas today.

We’ve all had the experience of plugging our phone in and having it display an error message with some lame excuse about why it can’t charge. Many of us have likely had a similar experience with an electric vehicle. However, the stakes are quite a bit higher when we’re talking about the electricity needed to charge an EV. A Ford F-150 Lightning owner discovered how serious charging can be when a recent trip to an Electrify America charging station went wrong.