Ford Issues Significant Price Cut For F-150 Lightning

Chris Teague
by Chris Teague

Ford made big news when it announced the F-150 Lightning Pro and its sub-$40,000 price tag, but the automaker didn’t leave its entry-level electric truck at that price for long. Inventory and supply chain shortages and production delays caused it to raise the truck's price almost immediately, and it has been selling for top dollar since. That recently changed, however, as Ford slashed F-150 Lightning prices by up to $10,000 in some cases.

Ford said its costs have come down a bit, and production capacity increased, giving it breathing room to cut prices on its hot-selling electric truck. The Pro now starts at $51,990 after destination, far from the super reasonable intro price but better than the almost $62,000 price it had ballooned to. The top Platinum now starts at $93,990, more than $6,000 less than its price a week ago.

Ford’s moves follow Tesla’s price cuts, which stopped years of price increases earlier in 2023. While it’s a welcome decision for buyers, automakers’ decision to cut prices often runs afoul of used owners, whose vehicle values take a significant hit as new pricing drops. Tesla buyers were particularly hard hit by this change, as many had bought at higher prices in hopes of flipping the car, only to lose that opportunity as prices fell. 

[Image: Ford]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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11 of 37 comments
  • Yuda Yuda on Jul 17, 2023

    Still not finna get an ev

    Poorly engineer, over inflate of price and still poor when compare diesel

  • Tassos Tassos on Jul 18, 2023

    When the LIghtning came out, I thought it would do VERY WELL, and better than the Silverado EV. But its sales have been DISMAL.

    So, when the dog does not eat the dogfood, what do you do? Do you buy the same dogfood at a lower price, OR do you SWITCH dogfood?

    Especially if the DOG selects the DOgfood?

    • See 2 previous
    • Lou_BC Lou_BC on Jul 18, 2023

      I miss having labrador retrievers. They eat anything. My Newfie is very stubborn (breed trait) and will refuse to eat. My little dog has put on weight because there isn't a lab around to gobble the leftovers.

  • Tim Tim on Jul 18, 2023

    "Tesla buyers were particularly hard hit by this change, as many had bought at higher prices in hopes of flipping the car, only to lose that opportunity as prices fell."

    Cue the violins 😭

  • Frank Frank on Jul 18, 2023

    EV's aren't selling, the honeymoon is over, OEM's know this and are scrambling. Dodge is even hinting that the challenger and charger aren't going away now. Anyone stupid enough to switch to full EV deserves the impending bankruptcy that will be soon to follow.

    • VoGhost VoGhost on Jul 18, 2023

      EV sales are at 10 million annually and increasing by 50% annually. Please pay attention.

      I switched to an EV five years ago. About doubled my income. No bankruptcy in sight.