Ford's Overall Sales Climb While EV Numbers Drop
Ford has invested billions in its electrification efforts, but the automaker might not see a return on that money for quite some time. Though it reported a significant jump in sales in the second quarter of this year, the company’s EV sales have fallen slightly.
Ford reported second-quarter sales growth of 9.9 percent from a year before and noted that year-to-date sales were up 10 percent. At the same time, Ford’s EV sales declined by 2.8 percent, driven by a more than 21 percent decline in Mustang Mach-E sales and a 3.8 percent drop in E-Transit numbers.
If EVs aren’t driving Ford sales, what is? If you guessed trucks, you’d be right. The Blue Oval’s truck sales jumped 34 percent in the second quarter and almost 25 percent from the first quarter of the year. Ford moved 246,155 trucks in the second quarter, outselling all of its rivals and helping it retain the title of the best-selling truck maker in the United States.
Though Ford truck sales jumped 26.2 percent, the company’s SUVs also saw double-digit increases. The automaker said that the supply of the Mustang Mach-E is improving and noted that F-150 Lightning inventory is on the rebound following a battery fire issue that temporarily halted production.
Ford’s sales report isn’t that surprising, given the state of EV infrastructure in this country and the additional costs of buying electric. The F-150 Lightning is an impressive electric truck, but it’s significantly more expensive than a comparable gas-powered F-150, making it a tough sell in many parts of the country. General Motors is in a similar boat, though it also reported a strong sales gain of 19 percent during the same time.
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