#FordEscape

Jewish custom dictates that at 13 years of age, males are called to read from the torah scroll as part of a Bar Mitzvah, a rite of passage signifying the transition to manhood. Having served at TTAC for nearly three years, under thee different EICs, I’d yet to partake in the TTAC equivalent of a Bar Mitzvah, which involves reviewing a rental car. This past October marked my 25th birthday, which in the rental car world signifies the transition into responsible adulthood in the eyes of their insurance underwriter, and the transition into an off-the-reservation degenerate in the eyes of PR people and fleet manager. With no press cars available during a last minute trip to Florida, Jack decided that it was time for me to be called to TTAC’s torah. I would be reading from the Book of Ecoboost, Chapter 1.6.

Much like Jeremy Clarkson and the Vauxhall Vectra, the Lincoln MKZ will forever live in infamy in TTAC lore, but I’m a little more optimistic for the MKC, whch is set to bow at next week’s Los Angeles Auto Show.

In every month since April, the four best-selling utility vehicles in America have fallen under the “small” banner. In July, the five top sellers were small. With one-third of 2013 remaining, the Honda CR-V, Ford Escape, Chevrolet Equinox, and Toyota RAV4 are both America’s top-selling small crossovers and America’s four leading crossovers overall.

After adding 600,000 units to its North American capacity within the past two years, Ford is trying to find ways to increase output of the Escape crossover and midsize Fusion, both of which currently have about 40 days supply. The Fusion is particularly in short supply on the east and west coasts, a good sign for any domestic automaker these days. A 60 day supply of cars in inventory is generally considered normal for the U.S. auto industry. Automotive News is reporting that at the Center for Automotive Research’s Management Briefing Seminars, held in Traverse City, Michigan, Ford VP for North America manufacturing, Jim Tetreault, said, “We’re still looking at how we get more out of every plant, and that’ll be a focus for as long as the demand is as strong as it is.”

The last week or two, I’ve been getting the Toronto Sun free of charge. The Sun, as it’s known, could be compared to, say, the New York Post, but it’s really more in the vein of a British tabloid paper. Like the Post, the front page always has some sensationalized headline, and it’s often looked down upon as the newspaper of the uneducated middle class, but if you want to know what’s really going on in Toronto, especially our farcical municipal politics, The Sun cannot be beat.

Like their products or not, Ford has been on a roll. It all started when the blue oval financed their metamorphosis by mortgaging everything that wasn’t nailed down a year before the bankocalypse. Next came a wave of new products like the Astonesque Fusion, Prius fighting C-MAX and the Euro-derived Fiesta and Focus. Ford’s recovery plan hinges on unifying their worldwide lineup rather than making unique vehicles for every market. Ford calls this plan “One Ford,” while I call it “Ford’s Euro love affair.” The latest warrior in the Euro invasion is none other than the Ford Kuga, you’ll know it as the new Escape. It would appear Ford’s timing couldn’t be better since they just lost the small-SUV sales crown to Honda. Can the European soft-roader take back the crown? Or has Ford gone too far by ditching the boxy Escape for world-wide homogeny?

The VW Tiguan is strong but soft. The Mazda CX-5 is firm but weak. Might the new Ford Escape combine their strengths while avoiding their weaknesses?

Some driving enthusiasts (for reasons that escape me) take their significant other’s tastes into account when buying a car for themselves. Invariably, the s.o. won’t abide a hatchback, but finds crossovers the epitome of automotive style and utility. So our whipped enthusiast wonders which compact crossover they will least regret. Oh, and it can’t cost BMW money. Volksagen, Mazda, and Ford offer the most entertaining hot hatches. What do they offer in something a little taller? Today we examine Europe’s (relatively) affordable offering, the Volkswagen Tiguan.

What do the Honda CR-V and Ford Explorer have in common? Both recieved lukewarm receptions from the automotive press. The Explorer was doomed from the get-go for abandoning its body-on-frame construction and whatever connotations of rugged off-road capability that came with it. Of course, nobody understood that CAFE and economies of scale, the two driving forces behind every decision in today’s automotive world, were responsible for the switch. The CR-V lacked exciting EcoTurboPowerBoost engines and swoopy styling, and so it was largely forgotten by the press. But now both trucks have the last laugh.

They say the third time is always a charm.

I don’t think this was what they meant.

The 2013 Ford Escape is about to launch soon, and Ford is stuck with 3,500 units that were damaged in a hail storm that can’t be sold as new cars.

Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.

We get all kinds of silly and nonsensical emails at our TTAC inboxes, but when they come from a major OEM, it’s always a little more entertaining. Check out this absurd release from Ford, boasting the 2013 Escape’s towing prowess.

Ford is launching a reality TV show dubbed *groan* Escape Routes, which will run for 6 weeks on NBC’s 8 P.M. Saturday night slot and on mun2 (a Hispanic network) at 11 P.M, starting on March 31st. Participants will ostensibly drive around in the 2013 Escape as overly dramatic music and poorly scripted lines spew forth. As if the concept weren’t nauseating enough, participants on the show will apparently interact with fans of the show online to “tap into the fabric of the local culture”.

When Jack Baruth wrote a post about Chevy Sonics being recalled for missing brake pads, some readers thought that TTAC might be cherry picking the recall reports, perhaps because of some institutional prejudices around here. Jack pointed out that recalls are a fairly frequent thing whereas cars shipped without functioning brakes are hopefully a much rarer, and thus newsworthy occurrence. In another newsworthy event, the House Committee on Oversight and Government Reform called on NHTSA, the federal agency that handles things like car and truck recalls, to explain its actions in regard to how it investigated and reported the events surrounding the reported fire in a Chevy Volt that NHTSA had crash tested and flipped over.