#FordBroncoSport

Ford’s effort to generate two streams of customers for its Escape compact crossover by splitting the model into two nameplates, each with a distinct persona, is well underway, with the brawnier of the two bound for an April debut.

Unofficially, that debut is today, as leaked images have hit the web of an unclothed Bronco Sport, aka “Baby Bronco.”

Dealers privy to Ford’s launch plans claim the coming of spring will bring about the reveal of two Bronco-badged vehicles. One of those public debuts is the moment Blue Oval aficionados have waited decades for.

According to dealers who spoke to Automotive News in the wake of last weekend’s NADA Show in Las Vegas, Ford plans to reveal the Bronco and lookalike unibody Bronco Sport in March and April, respectively, assigning the two nameplates a considerable amount of projected volume.

Y’all excited about Bronco? Seems a few of you are, rushing rapturously to the computer every time a Blue Oval patent appears for an innovative removable top. The Bronco is indeed on the way, and with it a wide range of configurations and trims.

Joining it is a model born of a galaxy-brain moment at the Glass House: an Escape that’s not an Escape (but is). Yes, next year is shaping up to be a big one for the automaker, so let’s look at what we know about product timing and what words you’ll see emblazoned on fenders and liftgates/tailgates.