#FamilyFan

When Ford launched the Transit Connect in North America in 2009, it was little more than a budget-friendly hauler for small business owners who needed a small van to help with their blossoming flower-delivery service. By the second generation, it received new engine options and became decidedly more passenger friendly, but remained light on features and refinement. Still, if you put a gun to the heads of a lot of car experts and asked them to pick a do-anything small vehicle, the Transit Connect would probably be on their short list.

Updated for its third generation, Ford is further enhancing the model’s versatility and comfort. However, Ford appears to be marketing the Transit Connect toward a very specific demographic — baby boomers.

While we think the Transit van’s smaller sibling probably has a far broader appeal than just the AARP crowd, things like a hip-high slide-in driver seat (with more comfortable foam), plenty of room for the grandkids, and an ultra-low load height do seem like desirable features for aging shoppers. You’d think Ford would market the Connect a viable alternative to crossovers.