#Exports

There is one thing about the Chinese car industry that can’t be said often enough: It is learning fast. A year ago, the recurring theme at the Chengdu Global Automotive Forum was brands, brands, brands. This year, nobody talks about new brands anymore. The only one who does is the CEO of Dongfeng, one of China’s largest automakers. He says last year’s brand binge was misguided, “irrational, incompetent, and immature.”

It’s not quite the bursting bubble that had been prognosticated by many through the last decade, but there is no doubt that “the world’s largest auto market sputters in a slowing economy,” as Reuters writes.

“Be careful what you wish for” is not the Chinese proverb it often is made up to be, but it applies: The red menace of Chinese car exports, longer predicted than the bursting bubble and likewise for long a chimera, finally appears to get going. The sputtering Chinese home market provides the push to find better fortunes abroad, but General Motors broke the dam that held Chinese exports back.

It looks like Carlos Ghosn is tired of talking about the inaction of the Japanese government with regards to the killer yen. He told his people to start packing. The Nikkei [sub] reports today that Nissan will stop making in Japan newly developed cars for export from Japan. New cars will be produced at overseas plants.

“Under current foreign exchange rates, there can be no shipments from Japan of totally new projects,” Nissan’s COO Toshiyuki Shiga said. According to the report, anything with a new chassis that is intended for foreign markets will begin its life in those foreign markets. Says The Nikkei:

Quite ironically, foreign carmakers, namely GM and now French PSA, help China kick-start its ailing export machine.

Everybody had been hysterical about cheap Chinese cars that would soon flood the market, but it didn’t happen. Quite the opposite is happening: Joint venture brands, led by General Motors, are grabbing a larger and larger share of the Chinese market. And foreigners are gearing up to get China a chunk of the world market.

The Japanese car industry is slowly but surely producing and exporting itself out of the huge hole caused by the March 11 tsunami. The Japanese domestic market remains where it was before the catastrophe: In the dumps. This is the bottom line of August production, export and domestic sales data released today by the Japan Automobile Manufacturers Association.

Following strong rhetoric of Japan’s automakers against the strong yen, Nissan appears to take action. According to Reuters, Nissan will “reduce exports by as much as a third and reduce the impact of the yen’s crippling strength.” The move is couched into socially acceptable terms.

Hit by the March 11 earthquake and tsunami, exports of Japanese motor vehicles plummeted 67.8 percent from a year earlier in April.This according to data released today by the Japan Automobile Manufacturers Association. The quake hit all companies, although not equally hard …

Some people are still worried about the Chinese trade imbalance. They should look at the car industry. Car-wise, China’s trade is shockingly imbalanced, a report of Chinas automotive industry association CAAM shows.

The trade war that erupted between the US and China late last summer may have cooled to an angry simmer, but its effects are once again being noticed in the automotive industry. After President Obama slapped a 35% tariff on imports of Chinese-produced tires, the Chinese government started casting around for potential objects of retaliation, and, as Bertel reported, US auto exports to China made “a good tit-for-tat.” The US imported $1.8b worth of Chinese tires in 2009, while China imported $1.1b worth of US-built cars (including transplant brands) in 2008. You shoot our dog, we’ll kill your cat.”

Now, the Chinese Ministry of Commerce has concluded its “investigation” into US auto dumping and illegal subsidies in the Chinese market, and it just so happens to single out the two automakers who are partially owned by the US. Coincidence? Not so much. [Hat Tip: Michael Banovsky]

We have been predicting it for quite a while: Chinese car exports, hopelessly in a hole, will be saved by those who used to be most paranoid about Chinese exports: Foreign carmakers. Surprisingly, they are led by partially government and union-owned GM.

The new motto appears to be: “Chinese car exports bad, except if they are our Chinese.”

Despite the strong yen, Japanese auto exports rose 7.3 percent in January to 365,288 vehicles, that’s up for the 13th straight month, reports The Nikkei [sub]. Exports weren’t strong enough to out-balance the Japanese car market that contracted 21.5 percent in January. As a result, domestic production in Japan dropped 6.3 percent to 706,107 units in January. This is the fourth straight month of decline, the Japan Automobile Manufacturers Association reported today.

A lot of executives at Japanese carmakers wish they would be doitsu, or German.

There is one area where the feared Chinese export machine is way behind, and this is cars. According to data published by the China Association of Automobile manufacturers CAAM, 566,200 units were exported in 2010. At and in the same time, China imported 813,600 units.

Germans bought 211,056 cars in January. It could have been more than twice as many – if automakers would make enough autos. According to a study by PricewaterhouseCoopers, published in the German Newspaper Die Welt, Germans are waiting for 264,000 cars which they had ordered, but which the car companies are unable to deliver. And who do Germans blame? The Automakers?

No, they blame the Americans and Chinese who snap up the cars before the Germans can lay their hands on them.

Again, China’s vaunted export machine received a black eye: China imported more cars in 2010 than it exported. Of the 18.27 million cars China produced in2010, a pittance of 2.98 percent left the country according to statistics released by China Association of Automobile Manufacturers (CAAM) via China Autoweb.