#ElonMusk

There must be more than a few half-grins among the cynical, perpetually grumpy denizens of Finance Twitter today. For the first time since late 2016, Tesla’s stock price opened below $200. Compared to the sky-high valuation the company’s enjoyed a year or two ago, Tesla’s sinking shares reflect the weight of reality.

Tesla needs cash. Years after it began building electric cars for the fairly well-off masses, the company’s actions in recent months stands in stark contrast to the rosy predictions of the past, and it seems people are taking notice.

Ten months. That’s how long Tesla’s CEO claims this month’s offering of $2.7 billion in stock and convertible notes bought the struggling automaker.

Hungry for cash to fuel new model development, a Shanghai Gigafactory, and an assembly line on which to build the upcoming Model Y crossover, Tesla has resorted to endless measures to trim costs, from moving to an online sales model and attempting to cull the bulk of its sales staff, to general staff reductions, to reducing build configurations. Vehicles prices seem to change by the week.

And still it’s not enough. To keep the automaker afloat, Musk told employees, the company will need to count every penny.

Hot on the heels of yesterday’s Tesla cash-raising bonanza, the electric automaker is looking to boost the size of its stack once again.

After Thursday’s shelf offering of stock and convertible notes, Tesla announced Friday it wants to boost its injection of capital from $2.3 billion to $2.7 billion, issuing further common stock and debt. CEO Elon Musk now says he’ll buy $25 million of the new stock, up from $10 million yesterday.

Financial Twitter and Tesla Twitter — groups that are often one and the same — are in hardcore prediction mode after Tesla announced plans to raise $2 billion through the sale of stock and convertible bonds.

The automaker’s move comes after a first-quarter earnings report showed a steep drop in deliveries and automotive revenue, plus a $702 million net loss. Tesla’s cash pile dwindled, quarter over quarter, to $2.2 billion — its smallest stack in years. Among those snapping up shares will be CEO Elon Musk, who promises to buy $10 million in common stock.

Analysts and investors, who were already warned to expect disappointment, didn’t walk away disappointed from Tesla’s first-quarter 2019 earnings report. The automaker’s two-quarter streak of profitability came to a crashing halt, with the company warning that next quarter might bring with it another loss.

Quite an about-face from the rosy projections issued at the start of the year. It wasn’t all that long ago that CEO Elon Musk was only mildly worried about Q1. Now, as the company reports a $702 million loss, the onus is on Musk to restore investor enthusiasm the hard way.

Did you miss Autonomy Day yesterday? If you’re unaware, that’s the name given to Tesla CEO Elon Musk’s promise-filled, self-driving-focused speech to investors yesterday in the cradle of dreams (also known as Silicon Valley). There, Musk promised cars a driver can sleep in; cars that will make its owner money. Cars that, despite their self-driving nature, might be allowed to bash other vehicles around a bit.

Also stemming from that announcement? Musk’s assertion that any new car that isn’t a Tesla will be as antiquated and useless as a horse in three years. That’s right, even that affordable Kia Rio hatch that can be serviced anywhere. It’s “financially insane” to buy that, you know.

Tesla celebrated “Autonomy Day” on Monday, broadcasting a web presentation to investors touting its self-driving strategy — part of CEO Elon Musk’s attempt to prove that the manufacturer’s longstanding commitment to the technology will bear fruit. While the mood was undercut by news of one of its vehicles spontaneously combusting in a Shanghai parking garage, the company stayed the course, focusing on autonomy instead of electrification.

Still, it wasn’t the fire that had investors seeking comfort. Tesla’s promise of fully self-driving vehicles is years old, with Musk initially pegging 2018 as the target date. That didn’t happen, with 2018 turning out to be the year the company faced elevated scrutiny over the effectiveness of its Autopilot system after a series of high-profile crashes.

Treating Tesla CEO Elon Musk and the U.S. Securities and Exchange Commission like a pair of squabbling kindergarteners, a federal judge handed down a message to both on Thursday. Basically, figure out your shit.

The two sides remain locked in a battle sparked by a true product of our time — tweets. The SEC claims Musk’s recent use of Twitter violates the conditions set out in the settlement reached between the regulator and Tesla last year, a settlement resulting from a lawsuit over … tweets.

“Put your reasonableness pants on,” Judge Alison Nathan told the two parties in a New York City federal court yesterday.

There’s no shortage of distractions coming out of Tesla to take the focus away from a smoldering legal battle between the automaker and its favorite foe, the U.S. Securities and Exchange Commission.

The SEC, however, isn’t easily led astray by retail store turmoil and the promise of a crossover with no home. The regulator has stepped up its efforts to see Tesla CEO Elon Musk held in contempt of court for violating an earlier settlement agreement. At the root of the two contempt orders, the latest filed on Monday, is the source of all evil in today’s world: social media.

A recent report from Bloomberg frames Tesla CEO Elon Musk as quite the jerk in relation to his actions toward a former employee. This worker is the whistleblower who, last year, shared internal documents that suggested the company’s Nevada Gigafactory was blowing through raw materials at an alarming rate. Martin Tripp offered up information showing Tesla wasted $150 million in materials and accused the automaker of pursuing unsafe production procedures during its push to increase Model 3 volume.

Tripp, who tried briefly to maintain his anonymity, said he was concerned that Tesla was shipping cars that were potentially dangerous to consumers. However, Tesla quickly responded by suggesting the claims against it were ridiculous and the amount of waste cited in the report was an overstatement.

“As is expected with any new manufacturing process, we had high scrap rates earlier in the Model 3 ramp. This is something we planned for and is a normal part of a production ramp,” Tesla told Business Insider in 2018.

Following an intense Twitter rant from Elon Musk, the story died down. But the corporate task force charged with finding out who leaked the information would eventually lead to even more ridiculous claims.

On Thursday, Tesla announced it will finally begin delivering the Model 3’s long-awaited base trim to the public through direct online sales. By eliminating storefronts, the automaker believes it can reduce costs — helping to get that pesky profit situation under control.

Unfortunately, reports have emerged that claim those employees had no idea their jobs were on the line. Meanwhile, the company’s share price took a hit in the wake of the announcement, causing its stock to drop significantly. Since last Thursday, more than $8 billion disappeared from Tesla’s market capitalization.

Is the long-awaited, stripped-down $35,000 Tesla Model 3 profitable? Company CEO Elon Musk won’t say, brushing off the question during a late Thursday conference call.

“Yeah, we’re not going to talk about that. Next question,” said Musk, who last fall warned that releasing the lower-priced car prematurely could sink the company. The nearly three-year wait period for the 220-mile electric sedan saw a constantly evolving end date, though the anticipated March deliveries jibes with Musk’s October prediction of four to six months.

What doesn’t jibe is Musk’s Thursday admittance that, after two profitable quarters, his company will likely sink back into the red.

Tesla CEO Elon Musk waded through his company’s entire fourth-quarter earnings call before springing the news that two-time chief financial officer Deepak Ahuja is headed for retirement. It seems likely that Ahuja’s second retirement will be permanent.

Ahuja presided over a year Musk called the most challenging in Tesla’s history. Previous statements from the CEO suggested a second consecutive profitable quarter, and that’s just what Tesla announced last night: a $139.5 million profit in Q4 2018. That’s down from the previous quarter’s $311 million, but far and away better than Q4 2017’s $675 million loss.

It’s also a first for Tesla.

The automaker may have worked out production bugs and finally turned a profit late last year, but 2019 is off to a rocky start for Tesla. In an email to employees Friday, CEO Elon Musk said he’ll thin the company’s full-time ranks by 7 percent, warning of a “very difficult” road ahead.

The news comes hot on the heels of a slew of cost-cutting measures, including the elimination of various trim configurations and this month’s culling of 75D base models — a move that leaves only the top-flight 100D versions of the Model S and X in Tesla’s stable. Thursday brought word of the scrapping of company’s long-running customer referral program, prompting tears in the Tesla-boosting blogosphere.

All of this throws Musk’s promise of a true “people’s car” by this summer into doubt.

Shortly after General Motors announced its decision to end assembly work at two car-producing U.S. plants, Tesla CEO Elon Musk floated the possibility of a Silicon Valley rescue of either Detroit-Hamtramck or Lordstown Assembly.

Talks between GM and Tesla did occur, it turns out, but GM CEO Mary Barra doesn’t seem to think much of the chances of laid-off employees finding salvation in a Tesla intervention.