#DieselSales

After four years of consecutive growth, the United Kingdom’s automotive market has tanked for 12 months straight. The culprit is, of course, dwindling diesel sales.

Thanks to European governments latching onto the fuel as the cleaner alternative to “petrol” throughout the 1990s (subsequently incentivizing the fuel as a way to meet aggressive CO2-reduction targets), diesel-powered autos accounted for roughly half of all new auto sales between 2009 and 2017 . But diesel is now “evil” and everyone in Europe has started avoiding it.

In March, diesel sales declined by 37.2 percent — leaving the once dominant fuel with just 32 percent of the new car market. Unsurprising, as the new trend in Europe is the widespread (future) banning of the fuel in city centers. April’s sales are expected to be even lower, as the British government’s new taxes on diesel vehicles come into effect. Those fees and a weakened pound, which practically everyone has attributed to Brexit, forced new car sales in the UK down by 16 percent.

General Motors’ diesel-powered 2018 Chevrolet Equinox arrives at dealers later this summer, but despite the third-generation Equinox’s anticipated popularity, diesel Equinoxes will remain rare.

According to Automobile, the overwhelming majority of Equinox buyers will not stray from the standard 1.5-liter turbocharged four-cylinder. With three-quarters of Equinox customers expected to stick with the 1.5T and 20 percent optioning up to the 252-horsepower 2.0T, GM clearly expects few buyers to line up for the diesel.

So why does GM bother? Two reasons. First, “ We believe that there are customers who would be interested in a diesel variant,” Chevrolet spokesperson Michelle Malcho told TTAC this morning.

Second, 5 percent of Equinox volume — not F-Pace or X5 or Range Rover, but 5 percent of Equinox volume — is quite a bit.

Jaguar’s U.S. sales averaged 3,400 units per month over the last year, a huge turnaround after a decade in which Jaguar’s U.S. dealers sold roughly 1,200 cars per month.

Most of the credit for Jaguar’s U.S. resurgence belongs to the brand’s first-ever utility vehicle, the F-Pace.

A fair chunk of the credit also belongs to the XE, the first entry-level sedan in Jaguar’s lineup since the X-Type disappeared after the 2008 model year.

And some of the credit belongs to an engine formula that’s earned more than its fair share of negative press over the last two years: diesel.