#Data

Started in New York City in 1967 as an offshoot of the Chicago Music Show, the Consumer Electronics Show has grown to capture the interest and intrigue of automakers. Las Vegas now has two auto shows.

That, Volkswagen’s unending stream of German-accented apologies, why Ford might not be hitching itself to Google and how you can become an automotive journalist* … after the break!

In 2008, Congress passed a tax bill that would provide a credit of up to $7,500 for customers who purchase plug-in vehicles as a way to encourage adoption of cleaner vehicles. The credit would last in full for the first 200,000 units an automaker sold, then phased out over the course of 12 months.

The problem? The agency responsible for handling the credit, the Internal Revenue Service, has no clue as to where things stand as far as that cap is concerned, despite every automaker that sells a plug-in model reporting the figures every quarter, as required by law.

Getting decent conclusions from very limited data is the sort of thing of which Nobel Prizes are made. What you’re about to read won’t be Nobel-worthy; however, I believe it will help you understand how fast the Hellcat and how it compares to both the other Challengers and the external competition.

“Too Poor To Drive”. This is the gut level conclusion that’s been propagated in “Generation Why” since January, 2012, long before the theory gained currency in the broader automotive world. In the nearly two years since, the “kids aren’t interested in cars because of technology/the environment/urbanization” meme has held up tenaciously – and it’s not entirely false.

Howls of protests ensued when GM stopped disclosing monthly production numbers, touching off, says Automotive News [sub], “concern among industry analysts and economists, as well as suppliers that rely on the data for their production plans.“ The industry paper explains what is wrong with this move:

Something I’ve long maintained (and that has been backed up by many of the B&B) is that young people still like cars and do care about them. The issue of falling car ownership among young people is largely an economic one. The cost of living is going up while wages are stagnating. Gasoline is expensive. Student debt, smartphones and rent are more important obligations than car payments, insurance and fuel. All of that can be quantified with data.

What hasn’t been so easily demonstrable was that young people still like cars, despite the wishful thinking of many who cheer for the end to the automobile era. Now we finally have some good research that backs up my gut feeling.

With China being the world’s largest car market, and the largest market of many of our carmakers, getting good and timely data is essential for stock analysts and journalists alike. Bloomberg has an exasperated story that cries about the absolute mess in China when it comes to hard data. It also describes the great lengths analysts go to when gauging Chinese car sales. No wonder the analyst reports are often messier than even the messiest Chinese data:

Some hackers must have some serious beef with Japanese companies. It’s getting painful. Sony, still reeling from a massive security breach, now received an invitation to a congressional grilling. Sony is not alone. Honda Canada found personal information from 283,000 Honda and Acura customers stolen. Jerry Chenkin, executive vice-president and chief compliance officer at Honda Canada Inc., confirmed to The Toronto Star “that names, addresses and vehicle identification numbers were taken from the company’s e-commerce websites myHonda and myAcura, with suspicious activity on the site first detected in late February. “

A lot has changed in the auto industry in the three years since I started writing here at TTAC, and one of the more heartening developments has been the move towards ever greater transparency for all kinds of data, from sales breakouts to incentives to sales-weighted fuel economy. Though I’d like to think that TTAC played a role in helping push towards greater transparency and disclosure, the real heroes of this story are Hyundai (which has begun to release its sales-weighted fuel economy each month and is moving towards quarterly fleet sales breakouts) and TrueCar, which has possibly done more to put information in the hands of auto consumers than anyone else (TTAC included). TTAC thanks everyone who is helping push the industry towards ever more disclosure, and invites you to take advantage of these newly-available data points in order to better understand the ever-evolving face of the US auto industry. Here we present TrueCar’s TrueMPG data for April, which shows a .2 MPG improvement across the industry since April 2010.

It looks like Gawker can find solace in the reassuring fact that they are not the only ones who ended up with a purloined database, containing the privates private details of all their customers. Intimate customer data of Honda has also been robbed and plundered. See, it happens to the best of them.

Considering the Suburban so essentially captures the tenuous line between myth and reality in American life, it’s a pity we don’t have 75 years of sales data to put some hard numbers behind the nameplate’s 75 years of history. Luckily, our data does go back to 1995, when America’s whirlwind romance with the SUV was just beginning to get serious. Given that, as Paul points out in today’s history, Suburbans didn’t become popular as family haulers until sometime in the early eighties, it’s safe to assume that 1996-2004 represents the absolute high-water mark for the nameplate’s volume. And ye gods has that volume dropped off ever since.