#Cybertruck

Yesterday, we covered Tesla boss Elon Musk refuting a Reuters report that the company is canceling its affordable EV. Musk also said that Tesla will be unveiling robotaxis this summer.

On today's podcast, we ponder if plug-in hybrids are the future, talk Tesla and Ram, and ruminate on our first races attended as fans.

Now that I've had nearly a week to digest the Tesla Cybertruck news, I've come to the conclusion that the Cybertruck will neither revolutionize the automotive market nor be such a flop that it kills Tesla.

Last night, Tesla finally unveiled the production Cybertruck. Four years after we first saw it -- "we" meaning society. Us TTAC folk weren't at either event.

Tesla has revealed the maximum towing capabilities for the long-anticipated Cybertruck by including it in display materials located at some of the brand’s physical locations. As the company lacks a dedicated PR department, the information comes by way of social media accounts and dedicated forums. While this means Tesla hasn’t confirmed the figures, there is sufficient coverage to deem the number plausible. Until the manufacturer says otherwise, Cybertruck will be capable of towing 11,000 pounds.

With rumors that Tesla’s Cybertruck is nearing production status, there’s been renewed interest in speculating about what the vehicle will be like. Suggestions have been made that the all-electric pickup’s body will need to be lightly restyled to adhere to certain safety regulations and curiosity has abounded regarding the truck’s interior design. Will it be as staid and minimalist as the cabin in the Model Y or would it include additional instrumentation like the Model X?

Thanks to some leaked photos, we appear to have our answer.

There are photos on the Intertoobz of the Tesla Cybertruck testing, undisguised, in California.

Elon Musk, now running Twitter on top of a handful of other companies, may be overloaded but at least recognizes the need for help. Automotive News reported that the Tesla CEO brought a veteran exec from the company’s Shanghai Gigafactory to Austin, where the automaker plans to ramp up Model Y and Cybertruck production.

Tesla is once again claiming a delivery date for the Cybertruck. We're once again rolling our eyes.

Last night, Tesla held a “ Cyber Rodeo” to celebrate the Gigafactory that’s opening in Austin, TX. The invitation-only event saw thousands of attendees, fireworks, a drone light show, Elon Musk in a cowboy hat, and a list of manufacturing promises so long that you almost have to believe that one of them will actually come true.

Among these were claims that Cybertruck would undoubtedly enter into production in 2023, along with the similarly delayed electric semi and Roadster. The CEO also touted Tesla’s often-criticized Full Self Driving (FSD) as poised to revolutionize the world after its public beta test is expanded later this year. Robotaxis are also said to be in the works and a humanoid robot, named Optimus, will help usher in “an age of abundance.”

During last week’s earnings call, Tesla CEO Elon Musk confirmed that the Cybertruck would be delayed until at least 2023. That places the polygonal pickup two years behind its original schedule. But who among us with knowledge of the automaker’s production history actually thought it would be delivered on time?

Delaying products has become a hallmark of the Tesla brand and Musk doesn’t seem to be sweating it. Rather than focusing on launching a new vehicle for 2022, the business wants to prioritize increasing capacity and finalizing its move from California to Texas. Now based in Austin, Tesla made $5.5 billion last year compared with the previous record year of $3.47 billion in net income posted in 2020. Musk said the shift into routine profitability is proof that EVs are viable, adding that the company could have done even better if factory output hadn’t been so constrained last year. Unfortunately, those hurdles haven’t dissipated for 2022, encouraging the automaker to wait on both the Tesla Cybertruck and Roadster.

Tesla is taking another look at cryptocurrency, though this time it looks to be a goof as the currency in question is the meme-based Dogecoin. Though the joke could be on the market because the currency surged up by over 10 percent after Elon Musk made the announcement you could purchase “merch” with it.

Last year, Tesla said it would begin accepting Bitcoin. CEO Elon Musk had taken a visible interest in cryptocurrency and the automaker opted to take a chance on the one format that’s been able to break into the mainstream. Then the company changed its mind, with Mr. Musk referencing the sudden influx of media reports claiming it was bad for the environment.

Tesla’s Cybertruck has been delayed. The automaker updated its online vehicle configurations to reflect that the model will no longer be arriving in 2021. The pickup’s new launch date is set for sometime in 2022, with no hints on what part of the year the company plans on getting the assembly lines humming.

Though there’s little reason to get bent out of shape. Tesla has always been notorious for delaying vehicles and the automotive sector is currently in a state where you’d probably be more shocked to learn that Cybertruck was arriving on time. Besides, Tesla now has more time to dangle the model in front of consumers as a way to keep itself relevant.

Comments made by Tesla boss Elon Musk and other company execs on an earnings call seem to suggest that Tesla Cybertruck production may be delayed.

That doesn’t necessarily mean the truck will be a flop, as I’ve predicted, but it’s not great news for Tesla, either.

Tesla’s Cybertruck is in the news again, thanks to some (on paper) comparisons between it and the Rivian R1T and news about a deal with Samsung for cameras for the truck.

I’ve been thinking this for quite some time — since the unveiling, really — and the more I see the truck in the news, the more I think it might be Tesla’s first true flop as a model.