#Crown

Making good on its promise to show an SUV variant of its new Crown sedan, Toyota introduced the Crown Signia yesterday at an event in Los Angeles.

It seems the buzz and speculation a few days back about the possibility of an SUV being birthed from the Toyota Crown nameplate was right on the money. If all goes as planned, it’ll be shown at the L.A. Auto Show later this month.

The Toyota Crown may wear a well-known nameplate, but we haven’t seen it in the U.S. since the early 1970s. Now it’s back, replacing the venerable Avalon as the brand's full-size sedan.

And it’s … well, the 2023 Toyota Crown experience is just a bit different than what the Avalon offered.

Students of automotive history will know the Toyota Crown has sat atop the aspirational ladder in Japan since the 1950s and hasn’t been part of the Big T’s portfolio in America since 1973 when it was replaced by the Corona. Our own Murilee can expound on this family tree in excruciating detail, which is one of the many reasons we appreciate his ramblings.

Now, the Crown in back in this country. Technically replacing the Avalon, it’s a hybrid-powered four-door vehicle (car? SUV?) with a conventional sedan trunk opening sitting on a structure that places it four inches higher than a Camry. If Toyota was looking to defy categorization as it brought the Crown name back to America for the first time in five decades, it has definitely succeeded.

Iconic for being Japan’s default taxi or police cruiser for decades, the Toyota Crown has been in production since 1955. Our market even got a taste of the model during its golden years, with the automobile becoming the brand’s first product ever to be exported to North America. While it would eventually be supplanted by the Corona Mark II/Cressida in the 1970s, we’d see parts of the vehicle return to our market through the Toyota Avalon and Lexus GS.

Meanwhile, the Crown executive series of sedans (and occasionally wagons) have been going strong in Japan for nearly 70 years — evolving gradually in the manner that Toyota typically prefers. But there have been stirrings that the company might discontinue the model for Japan, replicating FAW Toyota’s decision to turn the car into a sport-utility vehicle (based on the fourth-generation Highlander) in China. Now we’re getting reports that a similar scenario is being planned for other major markets, including the United States.

Comfort, spaciousness, luxury, formality. All of these things mattered to the early-1990s Japanese domestic sedan buyer. Today we take a look at a sedan that possesses all of these qualities in spades. It’s the Toyota Crown Royal Saloon, from 1992.

I spent a week in Sweden back in June, and I’m only now getting caught up on the photos I shot of interesting machinery at the Bloms Bilskrot yard, located in Söråker. We saw this ’63 Ford Taunus 17M a while back, there was this straight-outta-1978-San Diego customized ’69 Econoline van, and now we’re going to admire one of the earliest Toyotas sold in Europe.

Calling a car from this period a monster is not exactly uncommon or uncalled for. But what if its own daddy called it that? Virgil Exner, the father of the definitive automotive fins created a sensation in 1957 when they appeared on the all-new “ Suddenly it’s 1960” models. With a straight face, Exner then claimed they were rooted in aerodynamics and highly functional. But with the ’57s he painted himself into a corner; there was no where further to go with them except ever greater absurdity, quickly turning them into caricatures of themselves. Even Exner admitted as much: “by 1959, it was obvious that I’d given birth to a Frankenstein”. I credit him for his honesty, if not good taste.

The Wall Street Journal reports that the Crown group, which includes former Ford Executives Michael Dingman and Shamel Rushwin as well as former Volvo CEO Roger Holtback, are still in the hunt to buy Volvo Cars from Ford, or at least they like to think they are! Ford has been keeping these guys on the back burner behind Geely and told Crown to come back when they had money lined up. Guess what, Crown now says their “offer is fully funded and includes participation by Swedish investors … two adjustments aimed at making the offer more attractive to Ford in the sale of the Swedish operation.”