#Countryman

No brand is immune from putting out special editions to honor its heritage, and so it is with Mini. The company is launching two – the 2021 Mini Cooper 1499 GT and 2021 Mini Countryman Oxford Edition.

The former is meant to be a homage to the classic Mini 1275 GT, while the latter does not, as far as we know, come with a tweed blazer with elbow patches.

Mini’s Clubman, a vehicle the B&B won’t stop talking about, could undergo significant changes for its next iteration — not just in terms of style, but perhaps in terms of size. If word out of Britain is anything to go on, the Clubman wagon could morph into something larger and more palatable to American audiences.

It could become a crossover.

Mini Coopers are one of those cars that easily starts a debate among the TTAC staff in our Slack channels. Are they fun to drive or not? Too “cutesy” or no? Is there a place in the market for them? Are they overpriced?

I’ve long been of the mind that Minis are fun to drive, too expensive, and it’s up to the beholder when it comes to the styling. I also think there is a place in the world for small “city” cars – though I’m biased, as I live in the kind of congested area where small cars thrive.

What I struggle with is why this Mini needs to exist. Other than a cynical attempt at boosting corporate fuel economy numbers, I don’t see a need for an all-wheel-drive plug-in hybrid that doesn’t have much EV-only range and doesn’t really need to be plugged in. Of course, if you don’t plug in, you get a shorter fuel range when running on gas than that of its stablemates.

Mini needs a fifth core model that stays true to the brand’s heritage while drawing in more customers, but the man in charge of the brand doesn’t like sedans.

Unless a previously unknown model crawls out of Mini’s history, one side of the dilemma will have to give up ground.

Ralph Mahler, Mini’s vice-president of product development, sparked sedan rumors earlier this month when he said a conventional four-door makes good business sense, especially in the U.S. and Asia. His boss doesn’t disagree, but hates the idea.

The biggest MINI of them all, the Countryman, debuted its refreshed looks for the guests at the 2014 New York Auto Show.

MINI Countryman cars being assembled at Magna Steyr’s Austrian facility.

The Kleine Zeitung newspaper reported on Thursday that the BMW Group will end contract production of Mini cars by Magna Steyr in 2016. Automotive News reports that the Austrian supplier currently builds the Mini Countryman and Mini Paceman. BMW will move production of the two models to BMW’s own Mini factory in Oxford, England, and to Mitsubishi’s former NedCar facility in the Netherlands, where the Dutch group VDL will start Mini production under contract later this year. Magna Steyr’s corporate parent, Magna International, said in a statement that its relationship with BMW will continue through a new vehicle manufacturing contract.

MINI is the most unlikely successful new brand in America. Why? Because the brand’s “tiny transportation” ethos is at odds with America’s “bigger is better” mantra. Of course, these contradictory philosophies explain why the modern MINI is nowhere near as mini as Minis used to be. Still with me? Hang on to your hats because the German owners of the iconic British brand have decided American domination hinges on making the biggest MINI yet. Enter the MINI Countryman. Or as I like to call it, the MINI Maxi.

How does a brand built on small, fun, efficient city cars build up to its inevitable first-ever SUV? Apparently the answer is very little. MINI’s seems to be aiming its forthcoming Countryman squarely at current MINI owners, with the first US market ads portraying the Countryman as little more than a MINI Cooper with four doors and All-Wheel-Drive (as opposed to Subaru-style outdoor lifestyle marketing). In other words, it’s not so much a Countryman as a city hipster with a flair for rural evangelism. But are four doors, AWD and a “sliding center rail” enough to bring new buyers into the fold? There’s almost no doubt that the Countryman will be a hot fashion item for a while, but the world’s first Austrian-built MINI is going to face high prices, weak power in the base spec (1.6 liters moving over 3k lbs), and intra-brand anti-SUV snobbery. On the plus side, it’s apparently very hip.

MINI’s new six-model lineup gets an early preview, as the Cooper, Convertible, Clubman, Countryman, Coupe and Roadster meet up outside MINI’s plant in Oxford, England. The Countryman SUV won’t arrive in the states until February 2011, with the Coupe and Roadster following by six and 12 months respectively.