#BuickAvenir
Buy/Drive/Burn: 2018 Upmarket American Sedan Showdown
Last time on Buy/Drive/Burn, we took a look at full-size sedans of an American persuasion and non-luxury intent. The consensus was loud and clear on which vehicle of the trio to burn; the Taurus was the subject of a flame war. Citing the sedan’s outdated everything and bad packaging, most of you didn’t like it.
Some of you also complained that the three offerings were too basic, and lacking in content and luxury. Today we turn up the luxury dial and look at three full-size Americans which are a bit more aspirational.
Ready, comrades? This might be tough.

Buick Goes Upmarket With Avenir Sub-Brand, Toe-Stepping Be Damned
Buick’s stunning Avenir Concept from the 2015 North American International Auto Show will not reach production, but the concept’s Avenir nameplate will be used as a Buick sub-brand.
In the same vein as GMC’s upmarket Denali sub-brand, Avenir will become the high-end trim level “on three [Buick] models around the globe in the next 18 months,” Buick spokesperson Stuart Fowle told TTAC.
Befitting Buick’s Chinese focus, expect Avenir upgrades to first appear on the GL8 minivan, which isn’t sold in North America.

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