Millennials Still Prefer Cars, Study Suggests
Ever since the Great Recession, Millennials have become the target of blame for every economic woe imaginable. They’re not saving their money, they’re not buying homes, they’re not making enough, they change jobs too frequently, they don’t know how to shop around, they’re crippled by debt, and they aren’t buying enough cars. Depending on where you get your news, they are frequently framed as economic imbeciles incapable of doing anything right.
Of course, the obvious counterpoint to those allegations involve the broader problem stagnating wages and a market established by their higher-earning forebears that they can’t seem to wrangle — but who has the time for nuance these days?
While we primarily care about the car buying angle, it’s worth mentioning that Millennials are different from their older counterparts. Still, we were surprised in how that fact manifested itself this week. Apparently, Millennials aren’t all that excited about utility vehicles. Despite SUVs and crossovers dominating the automotive landscape, younger folks are still choosing to buy cars.
No Fixed Abode: The Electric Horizon
All those moments will be lost in time, like tears in rain. No doubt some of you will recognize that little speech, even if you’re not quite of the correct generation to have seen Blade Runner in the theater. It was on my mind as I sat in my father’s office yesterday and talked to him about the value of my Porsche 993.
“Sell the car and invest the money for your son,” he suggested, before leaning back in his chair and clarifying, “Of course, right now you’d have trouble finding an investment that is doing as well as that car.” The man has a point. I don’t think we’ve hit Peak Aircooled Value yet, as ridiculous as that sounds — but that time will come, and on the other side of that singular moment will be a free-fall into the abyss.
Not just for my 993. Not just for the Boss 302 formerly owned by my brother. It will swallow everything. My car. Bark’s car. Your car. Ralph Lauren’s McLaren F1. Every Hemi ‘Cuda ever made and every Ferrari F40. They will all become utterly, completely worthless. Like scrap metal worthless. You know it’s going to happen. But would you believe that you’ll live to see it? Because chances are that you will.
It’s the end of the world as we know it, and it’s going to be here sooner than you think.
Trackday Diaries: A Slight Injury to the Narcissistic Area
The forecast, to misquote Robert Cray, called for rain — but I saddled up the Anniversary VFR anyway. There’s no lane-splitting in Ohio, but there are still real and tangible benefits to riding a motorcycle on my daily commute to work. The first is time. I save between 10 and 20 round-trip minutes every day that I leave the Accord in the driveway. I can make better pace on the road, particularly downtown. The second benefit is financial: it’s $50 a year to park the bike but it’s between $9 and $18 a day to park a car. The last, and most important, is hassle. It’s an easy three minute walk from my bike to my office. From the nearest available parking garage? Ten minutes if I’m lucky, 20 if that garage is full, plus 10 flights of stairs each way on two legs that ache and crack in any weather below tropical.
Put all of that together, and it’s no wonder that I won’t drive unless there’s heavy standing water or ice on the roads. But I won’t lie; I’d ride even if it cost more. I feel less like a replaceable cog in a massive and directionless corporate cluster-bang when I’m on two wheels. And that’s why I was in a good mood when I heard the BLEAT! of the horn next to me.
Report: More Millennials Living With Parents Than Any Other Living Arrangement
The nonpartisan Pew Research Center recently published the starkest evidence yet of the issues facing millennials versus those that faced boomers during the same periods of their lives.
Millennials, who are now between 18 and 34 according to the study, are more likely to live at home than any other type of living arrangement due to changing social attitudes and the economy.
JD Power: Millennials Buying More New Vehicles Than Expected
Millennials giving up on cars? Not according to a recent J.D. Power study.
Study: Millennial Fastest-Growing Auto Lending Segment
Alleged to not be interested in cars or driving them, millennials are the fastest-growing segment of car buyers as far as lending goes, per a new study.
Hammer Time: Young People Smell Funny
A herd of automotive journalists get led off into a dark room filled with oversized furniture and cheap snacks.
It is where the ritual slaughter of truth takes place. A screen bigger than Wilt Chamberlain’s …. flashes in front of them as discordant music pulses and the beautiful people beam out their irrational exuberance of owning the upcoming 2014 model.
The actors and actresses on the screen are all young, sexy, virile, obscenely joyful, and about as genuine as a thirty-three dollar bill. Which is A-OK for me. Because after the fifteen minutes of corporate infomercials filled with empty code words such as “Value”, “Best In Class”, and “Award Winning”, the head honcho of the press junket let’s me, and everyone else, off the hook with the biggest lie in the car business.
“We believe our core audience will be young people in their 20’s and 30’s.”