BMW I8 Now Truly Dead

Pour one out for a car you likely didn’t have a hope in hell of affording — and that’s if you even desired one in the first place. Arriving on the market as a plug-in hybrid wonder car in 2014, the scissor-doored coupe found roles in top-grossing flicks and prompted saliva production among underpaid, tech-obsessed writers.

Well, the last i8 has left the factory. How much of an impact did it make?

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Adventures in Marketing: BMW Gets Awkward in a Hurry

Far be it for us to don the cloak of an uptight, finger-wagging, very online scold. That’s the job of other outlets, at least when their staff finish fantasizing about authoritarian purges on social media.

With that in mind, BMW’s electrified “i” sub-brand earns a measure of understanding from us that it might not receive from others. Still… this is truly a ham-fisted attempt at combining an important social message with product marketing.

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RIP, I8: Green Supercar Slowly Runs Out of Charge

Ah, the BMW i8. First foisted upon us back in 2014, drooled over by auto and tech aficionados alike, featured in big-budget films in exotic, big-budget locales, and finally put out to pasture.

The plug-in hybrid with the fancy doors will soon depart the automotive landscape to make way for a range of (much) more conventional BMW electrics, Autocar reports.

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BMW Plotting Production of New Hybrid Supercar

Despite the mainstream automotive market taking a wrench to the face, supercars continue doing exceedingly well. In fact, in 2017 the United Kingdom claimed “specialty car” registrations were up 40 percent over 2012, despite the broader market seeing a decline of nearly 10 percent. Meanwhile, vehicle prices the world over show a larger gap between mainstream automobiles and their high-end counterparts.

As it looks for a replacement for the i8, it seems BMW wants something more ambitions from a performance perspective. While the i8 was a supercar in name and exterior design, the hybrid two-seater lacked the kind of earth-shattering acceleration and handling to truly qualify. Bimmer’s next project is rumored to remedy that while keeping the i-brand’s electrified mentality alive.

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Going for the Gold: BMW Starlight Editions Get 24-Carat Paint Job

There have been more than a few special editions of the BMW the i3 and the i8, usually incorporating some kind of special paint scheme. We’ve seen the hybrid coupe in Protonic Frozen Black, Protonic Yellow, and Protonic Red in the past. But now BMW is tapping its paint partner Toplac to create something beyond the pale — a pair of one-offs sprayed in 24-carat gold.

Though BMW’s scheme is actually fairly easy on the eyes, there just something irksome about a gold car. Gold-wrapped exotics are growing in popularity and usually the easiest way to spot the person you’ll most want to choke at a car meet. For example, YouTube prankster and New Jersey stereotype Coby Persin would frequently motor his own gold-covered BMW i8 into New York City to procure some unnecessary attention. In 2016, that vehicle was double parked on a busy Manhattan street with Persin sitting on the hood when an “angry motorist” came and hit it once on the windshield with a baseball bat.

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What Becomes of BMW's I-Cars After 2020?

BMW always hinted that the first round of electrified vehicles populating its i sub-brand were developed to dazzle consumers with tech and probe the market’s willingness for EVs. The company is now developing two new models for the group: the iNext crossover and i4 sedan. However, both vehicles are in the midst of development and are likely to take a while to get to market. Furthermore, the brand has said it will use modular architecture kits on all models for at least the next 10 years.

That leaves the i3 and i8 in a slightly awkward position. Launched in 2014, both cars will need to remain relevant over the next few years while BMW preps the next batch of EVs. But the automaker’s continued reliance on flexible platforms that can handle gasoline and/or electric drivetrains isn’t likely to bode well for them in the aftermath. As experiments, neither model is guaranteed to persist far into the 2020s — at least not as we know them today.

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I Think I8 Can: Will a Refresh and Extra Range Give BMW's Fading Eco Supercar a Boost?

When it went on sale in the latter part of 2014, BMW’s i8 was something of a sensation, though the enthusiasm had as much to do with the car’s jarring design as its technology. I seem to recall Tom Cruise tooling around Dubai in one, possibly in one of the 87 Mission Impossible films.

Boasting scissor type doors, a plug-in hybrid powertrain, a backseat you’d never want to find yourself in, and a sticker price well north of 100 grand, the i8’s time as a media darling wasn’t long-lived. Like a child’s new toy, interest quickly fell away.

There’s two i8s arriving this spring; one a refreshed coupe, the other offering an al fresco motoring experience, sans backseat. Perhaps more importantly, there’s been an effort to fix a serious deficiency in the i8’s green halo: its incredibly limited electric range. Pricing, now released, shows a considerable markup for the drop-top. Can a double-duty lineup, beefed-up eco credentials, and an extra shot of power gild the i8 once again?

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BMW I Models Branch Out While Executives Take Off

BMW’s electric car sub-brand is growing, thanks to new and upgraded models, but its management ranks are shrinking as executives flee to a Chinese startup.

Three top names, including the program’s head, were lured to China’s Future Mobility Corp. this year, Automotive News Europe reports, while sales dropped by nearly a quarter in the first three months of 2016.

Call it a case of “i” gotta go.

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BMW's Game Plan: Connectivity, Autonomous Technology and a Whole Lot of Plug-ins

BMW Group is laying out its game plan for the future, and it includes a lot of new electric vehicles.

Beyond the marketing buzzwords, there’s much similarity between BMW’s plan, released yesterday, and those of so many other automakers: building high-tech convenience and connectivity into their vehicles, diversifying their electric offerings, developing autonomous driving technology, and making the customer feel extra special.

The immediate effect on BMW’s rolling stock will be an expanded “i” range of all-electric or plug-in hybrid models, starting with a convertible version of the i8 and a longer-ranged version of the i3 by the end of this year.

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2016 BMW I8 Review - The 'Affordable' Plug-In Supercar

“Looks like sex, goes like stink” is the usual supercar mantra, but BMW’s guru was humming a different tune when penning the i8.

You see, the i8 isn’t just a sexy car with “butterfly doors.” It’s also a production prototype of sorts styled after BMW’s 2009 Vision EfficientDynamics concept.

Most supercars have exotic engines with high cylinder counts and drink premium gasoline at an alarming rate. BMW’s mission with the i8 was to make an efficient supercar and at the same time production-test technologies that will trickle down to its higher volume cars over time.

The i8’s efficiency is the key to understanding this sexy German. The i8 isn’t the best handling supercar, or even the best handling BMW. Neither is it the fastest BMW, the most luxurious BMW, or (oddly enough) the most efficient BMW. Instead, the i8 delivers M235i like lateral grip, M4 like acceleration, fuel economy that bests the 320i by a few miles per gallon and lines so sexy I got a thumbs up from a passing F430.

This isn’t your average sports car.

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Journalist Puts BMW I8 On Its Roof in Mexico City

In light of Bark M.’s post on the possible propensity of Fiesta STs rolling over while autocrossing, and TTAC’s tradition of commenting when autojournos manage to wreck press cars (disclaimer: I once brushed a Fiat Abarth’s wheel against a curb), we bring you this report from Wrecked Exotics. A so far unidentified journalist taking an early production BMW i8 for a test drive near Mexico City managed to roll the gas-electric hybrid supercar, leaving it bottoms up.

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BMW Uses Olympics, Chicago Auto Show to Market I Series in U.S., Offers Loaners to Offset Range Anxiety

BMW has reportedly spent billions of dollars so far on developing various aspects of its carbon fiber intensive and electric powered i series of cars. The Bavarian automaker obviously wants to get that money back and more so it is now using high profile events to launch the i subbrand in North America, including buying ads during the opening ceremony and other broadcasts from the Winter Olympics currently being held in Sochi, Russia. The first of three ads that BMW will be running during the NBC network’s coverage of the Olympic games is called “Hello Future” and uses a 1964 recording of futurist Arthur C. Clarke to promote the $136,000 i8 hybrid super car. A second ad for the i8 is called “ Sighting“, showing people’s reaction to first seeing the car. The more mass market $41,300 i3 is being sold with “ SHHH“, depicting a teenager using his father’s silent i3 to sneak a nighttime joyride with a girl he’s trying to impress. He gets the girl but dad has been tracking the car with BMW’s i remote app.

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BMW I8 Revealed

Photos of the BMW i8 have appeared to emerge online prior to the hybrid sports car’s debut at the Frankfurt Auto Show.

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BMW: The Ultimate Range Anxiety Cure?

The Tesla vs. New York Times controversy has finally left the news cycle, forgotten in less time than it takes a Model S to juice up at a Supercharger station. Meanwhile, BMW is ready to introduce its new range of “i” vehicles, which will conveniently dodge the whole question of range anxiety.

Select European outlets were invited for ride-alongs in BMW’s new i3 city car and i8 supercar. The impressions gleaned from ride-alongs are generally next to worthless, but the technology being used by BMW is worth examining. Rather than a pure EV, BMW will be adopting a three-pronged approach – a pure EV, a range extender and a plug-in hybrid.

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BMW Planning "Neuer Elektro-Van" Prius V Competitor

BMW is said to be planning a new minivan-esque competitor to the Toyota Prius V, dubbed the i5. We like the name given to it in the original Autobild story; Neuer Elektro-Van.

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  • Chiefmonkey Bet on it getting 5-10 MPG less than the advertised rating.
  • FreedMike Maybe they will be the Alpine distributors.
  • TheEndlessEnigma The Mitsubishi hate and snark in many of these comments is expected. I really do need to challenge anyone here who bristles at the mention of Mitsu and immediately begins a Tourette's inspired flow of vitriol. Before you rant on about how bad Mitsu's are, get into one and drive it. Surprise surprise, they are good vehicles, it's just kewl and hip to be a lemming and blindly follow the "Mitsubishi Sucks Because Doug DeMuro Told Me So" crowd.
  • EBFlex Remember when they introduced legislation to take natural gas stoves away? Now they want to charge electric trucks with it? If liberals didn’t have double standards they wouldn’t have any at all.
  • Glennbk First, Cadillac no longer has brand cache. And as such, the prices need to drop. Second, reliability. Cadillac doesn't have that either. Dedicate GM funds to re-design the High Value Engines. Third, interiors are too gimmicky. Take a step back and bring back more buttons and less black plasti-chrome. Forth, noise isolation. These are supposed to be luxury cars, but sound like a Malibu inside.