#Audi

Whereas the Teutonic Trinity of Audi, BMW and Mercedes go for complexity in their offerings, Volvo aims to attract luxury consumers through simplicity.

Should rumors of BMW’s latest plans be true, there will soon be another electric SUV rival to the Tesla Model X on the market.

Audi is set to launch a new flagship SUV in 2019, as well as an EV crossover in 2018, both part of the automaker’s 2020 model expansion plan.

With a broader product portfolio and extra decades of established premium status in the United States, Mercedes-Benz USA sells a lot more vehicles than Audi USA. Through the first four months of 2015, Mercedes-Benz sales were up 9% to 107,344, excluding Sprinter. Audi, globally favored, was up 12% to 56,925.

But again, the comparisons are difficult to make because the lineups simply don’t, well, line up. We’ve discussed the CLA and A3 before, but even there, Audi is offering different bodystyles under one banner, which Mercedes-Benz does not. The S-Class has a significantly higher base price than the A8. The E-Class is available as a sedan, wagon, coupe, and convertible – the A6 is sedan only. The GL is significantly pricier than the Q7; the Q7 offers more seats than the ML. The C-Class is new; we might as well wait for a new A4 to draw realistic comparisons. The SLK is a hardtop convertible; the TT is either coupe or convertible.

You get the idea. Only in a handful of zones do the two brands offer truly direct rivals. GLA vs. Q3, GLK vs. Q5, and the matter at hand, Mercedes-Benz CLS vs. Audi A7.

With the 1986 Quantum GL5 Junkyard Find we had a couple of days ago, we might as well make this a VW junkyard week. With that in mind, I present this icky-looking Volkswagen Dasher today.

The original Volkswagen Passat (aka Audi 80) was sold in the United States as the Dasher, and we’ve seen a few of them in this series. Then, when the second-generation Passat came out, the US-market version was called the Quantum. These cars, which were available here for the 1982 through 1988 model years (after which VW decided, what the hell, they’d call its successor the same thing they called the European version), weren’t what you’d call hot sellers, and just about all of them are long gone. That makes today’s Junkyard Find a rarity for the 21st century.

Looking south of the A4 in Audi’s current range of motors, the hottest vehicle in its North American lineup is the current S3. Those of us west of the Atlantic don’t get to enjoy the turbocharged five-pot RS3 Sportback. Thankfully, Theophilus Chin is on the scene to digitally imagine our Ingolstadt desires with this compromise – the RS3 sedan.

I recently realized that Porsche – once noted for producing subtle, performance-focused alternatives to crazy, emotional Italian vehicles – has officially become the German equivalent of Lamborghini.

Consider the 911 GT3. When the GT3 first came out back in the early 2000s, it was one of the most subtle performance cars on the road. It had slightly different wheels, slightly updated bodywork, and a slightly enlarged wing. That was it. There was no other way you could possibly know you were dealing with a car that could run rings around any Ferrari on the race track.

Well, that isn’t the case anymore. The latest GT3 has huge wheels. Huge inlets and scoops and air intakes and cooling ducts. Major changes to the bodywork that say “Look at me! I’m a GT3!” And a giant rear wing that could – truly and honestly – double as a desk, or a park bench, or the kind of table you use to mount a circular saw and cut wood, plus the occasional finger.

Audi showcased the new A6 L and Q7 e-tron models at the 2015 Shanghai Auto Show, as well as the prologue allroad concept.

Sam writes:

Hi Sajeev,

My wife is interested in upgrading from her Subaru Legacy to a more luxurious make. Nothing crazy, we’re talking BMW 428 or Audi A5 range. Her requirements include automatic transmission and the usual ‘winter package’: AWD, remote start, heated seats (and steering wheel, ideally), etc… She wants something mid-sized with a comfortable ride. Enough punch to feel fast without needing to actually be fast.

After serving as Audi of America’s customer experience director since 2011, Jeri Ward moves on up to the roles of CCO and vice president for the subsidiary.

March was the highest-volume U.S. sales month in the Audi A3’s decade-long history. Never before had the A3 topped the 3000-unit mark, but March volume climbed to 3081 sales, equal to 18% of Audi USA’s volume last month.

Year-over-year comparisons for the A3 are all but completely invalid, as a hiatus between the departure of the A3 hatchback and the current A3 sedan resulted in a three-month-long sales-free period between November 2013 and January 2014. That period was followed by only 863 sales during the new A3’s first two months of February and March 2014.

2015’s first-quarter was, however, the best quarter yet for the new A3 despite the fact that January-March is the slowest period of the year for auto sales in the United States.

Coming soon to an Audi near you is Valeo’s electric supercharger, which will help boost engine acceleration while improving fuel economy.

Thanks to our Question of the Day series, we’ve had a myriad of discussions here lately about manufacturers who have “lost their way” and whatnot as of late. My contention is that every large-scale manufacturer on the market today does things exceptionally well—the market is too competitive for them not to. Any OEM that doesn’t have a claim to at least one niche is doomed to failure (cue the BAILOUT discussions). However, each company also has some things that they do badly—and some have things at which they are complete failures.

In preparation for this week’s New York International Auto Show, let’s take a look at what each player in the market does very well, does moderately well, and, frankly, doesn’t do well at all. This first installment will focus on the smaller volume competitors.