#AskTheBestAndBrightest

This ad, for the Chevy Camaro, was the most-watched spot during the Super Bowl, pulling in 119,628,000 sets of eyeballs according to the ratings agency Nielsen. A Chevy Cruze ad took second place in the “most-watched” category, and Chrysler’s much-chattered-about 200 spot tied for fourth (with 5 other spots, including one for Bridgestone Tires), with 17.565m viewers. In short, cars and car-related products not only accounted for many of the ads, they managed to snag the time slots where the fewest people were taking bathroom breaks or grabbing more bacon-wrapped buffalo wings. But remember, there’s more to effective advertising than merely drawing eyeballs…

Reuters reports that GM is upping its sponsorship and promotional spending, as it seeks to re-establish its media presence which retracted considerably during and after its bailout and bankruptcy. In addition to boosting sports sponsorships and

co-producing TV shows, like a documentary about a year in the life of a Detroit fire station or a three-part Discovery series on the city,

GM has another strategy in mind as well: product placement for the Chevy Volt. According to the report

GM also is in talks with a reality TV producer about the inclusion of the automaker’s new plug-in hybrid Chevrolet Volt car in a show under development

but what about movies? After all, if Chrysler (which has plans for only one niche electric vehicle, the Fiat 500 EV) can feature heavily in a movie which was promoted using the line “Electric cars are gay” (see video above), surely GM could get a movie made called “Range Anxiety” in which the Volt rescues the President’s daughter from an evil, but range-limited foreign car by driving farther than 100 miles. Subtle, right? Why don’t I just stick to blogging and let you come up with Volt product placement ideas.

They’re a fixture of holiday television: car ads showing a loving family member presenting a new car as a Christmas gift, complete with an oversized red bow. But is there any truth to this popular advertising cliche? CNW Marketing Research says nearly 57k new and used cars will be given as gifts during this holiday season, but I sure don’t know anyone who has given or received a car (let alone a new luxury car) for Christmas… do you?

Unfortunately, the question isn’t “what car belongs in the Smithsonian?” We could probably spend most of the holiday season discussing that one. No, the National Museum of American History has only 73 of the finest cars to choose from, and has nominated only eight to be displayed. You see, this isn’t one of those hypothetical deals… the NMAH actually wants you to vote on which car you think is most deserving of the honor, and the top-two vote-getters will be displayed from January 22- February 21. And your nominees are…