2020 Lincoln Aviator Review - Finally, This Is the Lincoln I Expected

We were never a family that splurged on high-end brands. Store-brand staples were generally good enough for most household needs. Our TVs and stereo equipment were Sony only because my dad sold electronics at a big retailer in the Eighties. We straddled the fine line between frugality and cheapness. We just weren’t those kinds of people.

If there was a luxury brand of car, it was certain that we wouldn’t have it. Chevy or Olds, not Cadillac. Ford, not Lincoln – at least until I was out of the house. Dad, when choosing yet another car to ferry him on his sales calls around the Great Lakes, finally splurged on a late ‘90s front-drive Continental. As I recall, it was fine, but it didn’t wow me with the luxury I’d expect from the Lincoln nameplate.

Today, however, Lincoln is staging a comeback. First, the brand restored ACTUAL NAMES to its vehicles, rather than tacking MK-whatever on everything. Now, this genuinely elegant 2020 Lincoln Aviator makes a legitimate claim to the luxury SUV throne.

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As Consumer Complaints Mount, Lincoln's Aviator Appears Not Fully Baked

Ford Motor Company may have sidelined thousands of 2020 Ford Explorers and Lincoln Aviators due to hazy manufacturing issues, but it seems many vehicles slipped through the quality dragnet and into the hands of consumers.

You saw a eyebrow-raising walkaround of a dealer-fresh Aviator here the other week. Owners, however, get to slip behind the wheel and, in some cases, experience a bewildering array of symptoms.

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As Ford Grapples With 2020 Explorer and Lincoln Aviator Issues, One Reader Doesn't Like What He Discovered

You read all about Ford’s midsize crossover issues last week, perhaps with great dismay. According to an extensive report, serious and sometimes hazy quality defects have kept thousands of 2020 Ford Explorers and Lincoln Aviators away from dealer lots.

It seems the automaker is hauling vehicles directly from Chicago Assembly to a hastily-arranged fix-it space at Flat Rock Assembly in Michigan — a stopover for quality control and repair on the way to the dealer. Some vehicles reportedly wait up to a month for a fix.

Bad news for Ford, but is it also bad news for those awaiting these two critically important models? Surely having these issues remedied before delivery to dealer lots is better than no fix at all? Certainly, it’s a better outcome for the automaker and buyer than the alternative. And yet, after visiting his local Ford dealer, one reader walked away shaking his head.

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Lincoln's 'Fresh Take' Campaign Traps Matthew McConaughey Inside Pink Mist

Ads for the 2020 Lincoln Aviator are scheduled to drop this Saturday, but those of us with internet access got to see them a day early. Lincoln’s “Fresh Take” campaign is a bit of a misnomer, however, because the person who’s chiming in on the new model is Matthew McConaughey.

Ford has used the Oscar-winning actor to showcase its premium products for years now, and this writer is not ashamed to say that he’s grown to love them. While not particularly substantive, they’re difficult to look away from. McConaughey muses about the vehicle in a calm, dreamlike haze. Occasionally looking into the rearview mirror before casually reapplying his attention to the always clear road ahead, he’s presumably talking to himself — but it’s really for our benefit.

And that’s why I’m so fond of them. In my mind, McConaughey is a polished lunatic — not quite a Patrick Bateman, but definitely unhinged. And it translates into comedy gold. Yet another viewer might see the ad and think, “Boy he’s handsome and calm — it’s like nothing is ever going to go wrong inside that car.”

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A Pleasant Surprise Awaits Lincoln Aviator Fans

Got your eye on Lincoln’s upcoming Aviator? You’ll be pleased to learn the brand’s premium midsize crossover will enter your driveway with more bragging rights than previously thought. Specifically, more power for the same price.

As Lincoln doles out a small fleet of 2020 Aviators to a cabal of shrimp-loving auto scribes, the provided spec sheet held a surprise. The model’s certified power figures are not the same figures listed during the Aviator’s 2018 LA Auto Show reveal.

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2020 Lincoln Aviator: Brand's Sort-of Savior Maxes Out About $10k Below Its Big Brother

Big base power and upscale skin? Check. Available hybrid powertrain for added punch and elevated virtuousness? Affirmative. A price scale that tops the $90k mark on the high end? Also correct.

Lincoln’s 2020 Aviator, which rolls onto the lots of jubilant dealers this summer, gives brand faithful and new recruits another midsize option in the hot luxury SUV segment. It also gives Lincoln an opportunity to energize flagging sales while growing the brand’s margins.

So, where does the Aviator start, price-wise, and what can you expect to get?

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2020 Lincoln Aviator - Three Rows of Tech

LOS ANGELES – A press release full of flying puns heralded the new 2020 Lincoln Aviator.

Tech is the key with this SUV – literally. One available feature is the ability to use your smartphone to unlock the doors and start the engine. Yes, that’s a very 2018 type of thing for an OEM to do.

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Lincoln Aviator: Right-sized SUV Cleared for Takeoff

Remember that scene where a severally obsessive-compulsive Howard Hughes (played by the boy from Titanic) can’t stop repeating the same phrase in the movie The Aviator? I suspect a similar phrase hung in the minds of Ford Motor Company executives while signing off on this model.

A large-ish, rear-wheel-drive, three-row crossover (SUV, according to Lincoln) is surely just the ticket to make up for declining passenger car sales — after all, is there any evidence to the contrary? The way of the future, indeed.

What’s amusing is that, in this case, Lincoln’s future success appears to rest partially on a model resurrected from the past. The first Lincoln Aviator graced our landscape for just three model years, 2003 to 2005, and looked very much like a shrunken Navigator. Well, the second-generation model is clearly cut from the same cloth as its larger sibling, but differences abound.

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  • The Oracle Going to see a lot of corporations migrating out of Delaware as the state of incorporation. Musk sets trends, he doesn’t follow them.
  • Foo Eh. Net present value is in the red, once you add in rapidly rising insurance, late by months basic repairs-and-no availability, battery replacement, future hazmat recycling fees, and even faster depreciation. Wait until litigants win for "too heavy" in accidents... The math is brutal but if you value virtue signalling, some will pay anything.
  • Lynchenstein @EBFlex - All ICEs are zero-emission until you start them up. Except my mom's old 95 Accord, that used to emit oil onto the ground quite a lot.
  • Charles The UAW makes me the opposite of patriotic
  • El scotto Wranglers are like good work boots, you can't make them any better. Rugged four wheel drive vehicles which ironically make great urban vehicles. Wagoneers were like handbags desired by affluent women. They've gone out of vogue. I can a Belgian company selling Jeep and Ram Trucks to a Chinese company.