#2019PorscheCayenne

The luxury segment has a softball-sized bug up its butt right now. Sport utility vehicles and crossovers have proven to be exceptionally lucrative as consumer interest in sedans tapers off. Weirdly, building variants that are more like cars has also become increasingly popular — especially in the luxury segment.

BMW launched the X6 as the sporting alternative to the X5 way back in 2008. Rival luxury brands quickly took notice. Mercedes-Benz now has the GLE and GLC Coupe while Audi recently showcased the Q8 as a non-car alternative to the Q7.

It’s a strange group. Purchasing one means sacrificing a lot of the practicality of an SUV or crossover to get something with dynamics and styling approaching that of a sedan. It also means you didn’t think to just buy a sedan or station wagon. Are these automobiles bridging a necessary gap in the market or are they a passing fad for those of us with questionable taste in cars and more money than sense?

The answer really doesn’t matter, as they’re currently selling well enough to rationalize their existence — and there’s another contender is about to be added to the mix. Starting in 2019, Porsche will append a “Cayenne Coupé” to its automotive portfolio.

On this, TTAC’s authors and TTAC’s audience are largely in agreement: luxury sport utility coupes are not the answer to the vehicular challenges of this age.

So Porsche is probably going to build a Cayenne Coupe.

It’ll probably have four doors. It’ll probably be more expensive than a regular Cayenne. It will almost certainly not be as good or half as attractive as a Porsche Cayenne.

The Macan may be Porsche’s best-selling vehicle, but it owes all of its success to the Cayenne. When the SUV began production in 2002, we all scoffed and claimed it would never work. But the vehicle’s success has had us feasting on crow for the last 15 years.

About to enter its third generation, the Cayenne doesn’t appear to have changed much at a glance. Appearances are often deceptive, however, and this would be a prime example of the phenomenon. For 2019, the SUV comes equipped with new engines, new brakes, a new transmission, and gobs of added tech.

Visually, Porsche says the “the new Cayenne retains a strong visual connection to its predecessors.” If that’s code for saying it looks nearly identical to the previous model and, by extension, all modern Porsches, then it wasn’t very difficult to decrypt. But the German automaker knows it has an incredibly well-established design language. It’s not about to shake things up for the sake of being different.