#2018ChevroletTahoeCustom

The 2018 Nissan Armada will be priced at $46,795, including destination, when it goes on sale Friday, September 1st; a $700 increase compared with 2016.

While that price increase would have been enough for the Nissan Armada to maintain its position as America’s least costly body-on-frame, full-size SUV, the sudden appearance of the 2018 Chevrolet Tahoe Custom has altered the playing field.

Competitors, not just Nissan but Toyota and Ford as well, didn’t need to give the class-leading Chevrolet even more capacity to dominate the category. But now the best seller is also the bargain of the bunch, and by a noticeable margin.

General Motors announced today the September 2017 arrival of the 2018 Chevrolet Tahoe Custom, priced from $44,995, including destination fees. That represents a $3,750 price cut for what will now become the base Tahoe, down from the 2018 Tahoe LS’s $48,745 MSRP.

GM says the 2018 Tahoe Custom is a response both to “strong consumer demand for Tahoe,” and to the “full-size SUV segment moving upmarket.”

Therefore, there’ll be no cooled seats here. No adaptive cruise. No head-up display.

No third row of seating. Gasp.