The 2018 Chevrolet Tahoe Custom Is a Cut-Price, De-Contented Full-Size SUV
General Motors announced today the September 2017 arrival of the 2018 Chevrolet Tahoe Custom, priced from $44,995, including destination fees. That represents a $3,750 price cut for what will now become the base Tahoe, down from the 2018 Tahoe LS’s $48,745 MSRP.
GM says the 2018 Tahoe Custom is a response both to “strong consumer demand for Tahoe,” and to the “full-size SUV segment moving upmarket.”
Therefore, there’ll be no cooled seats here. No adaptive cruise. No head-up display.
No third row of seating. Gasp.
The 2018 Chevrolet Tahoe Custom will, however, feature the capability of a Tahoe, with towing capacity rated up to 8,600 pounds and — because of the third row’s removal — more cargo capacity.
While providing the Tahoe Custom with 2.3 extra cubic feet of cargo capacity behind the second row, Chevrolet didn’t turn the Tahoe into a vinyl-clad penalty box on 18-inch wheels. It’s essentially a Tahoe LS, with Apple CarPlay/Android Auto, affordable data for 4G LTE WiFi, remote start, GM’s rear-seat reminder first seen in the Acadia, and the 355-horsepower 5.3-liter V-8.
Through the first seven months of 2017, U.S. sales of the Chevrolet Tahoe are up less than 1 percent to a segment-leading 65,584 units. The Tahoe is one member of a six-strong General Motors full-size SUV lineup that this year accounts for 9 percent of GM’s U.S. volume. That’s up from 8 percent two years ago.
Among volume brand full-size SUVs, where a quartet of Chevrolets and GMCs competes with the Ford Expedition, Nissan Armada, and Toyota Sequoia, General Motors’ market share stands at 67 percent in 2017. That’s down from 72 percent a year ago, as segment-wide sales have expanded largely because of the second-generation Armada. Nissan’s slice of the pie tripled in size from 3 percent in 2016’s first seven months to 9 percent so far this year.
The 2017 Nissan Armada’s base price is $46,095. The 2017 Toyota Sequoia is priced from $49,595. The all-new 2018 Ford Expedition XLT’s base price is $52,890. In 2017, the basic GMC Yukon was $1,315 more than than its Chevrolet counterpart.
As for the Tahoe specifically, 2017 was already on track to be the second-biggest Chevrolet’s best year of U.S. sales in a decade. And that was prior to the anticipated Q4 impact of the 2018 Tahoe Custom’s broader appeal.
Mopar4wd on Aug 16, 2017
Interesting about Armada sales for a new vehicle I see a ton around. I asked a friend who works at a Nissan dealer, he said they are seeing alot more people coming into stretch up to an Armada then they did with the old version. He says he's seeing alot of traded in 10-15 year old Sequoia's and GX470's on them and a few Escalades. As in the people who buy those used are happy to buy a new Armada for 40k.
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