Capsule Review: 2015 Chrysler 300

25 years ago, every American automaker offered at least one vehicle that fit what Kim Clark and Takahiro Fujimoto called “the American Plan”: body-on-frame construction, rear-wheel-drive, V8 power, and a roughly 120-inch wheelbase. This was in stark contrast to the increasingly popular offerings from offshore, which were the antithesis of the American Plan. Today, no American automaker offers such a product.

The modern family car has abandoned the American plan in favor of the transverse, front-drive layout that was once the exclusive province of compact and subcompact cars. Chrysler’s dependence on the K platform meant that they were committed to such a change early in the game. They were also arguably the first of the Big Three to abandon the American Plan when their M-Body cars died in 1989. Today, however, they are the only ones that offer anything close to it.

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Tales Of Redesign Timing: Two Traditional Detroit Products Get Refreshed

Ford’s facelifted 2016 Explorer debuted at the auto show in Los Angeles this week. Admittedly, it’s more than a facelift for the Explorer, as a better EcoBoost four-cylinder will serve as the vehicle’s smallest powerplant. Ford will also begin selling a higher-grade Platinum trim level and, in all models, an improved interior will take centre stage.

At the same auto show, the 2015 Chrysler 300 also appears quite similar to the outgoing model, although the changes underneath are perhaps more thorough. The exterior, while not wildly different, is certainly altered to the point that you’ll know the difference.

These two redesigns of two prototypical Detroit products with wildly different backgrounds occur at very different life stages for these product lines as the two vehicle lines head in opposite directions.

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  • Alan As the established auto manufacturers become better at producing EVs I think Tesla will lay off more workers.In 2019 Tesla held 81% of the US EV market. 2023 it has dwindled to 54% of the US market. If this trend continues Tesla will definitely downsize more.There is one thing that the established auto manufacturers do better than Tesla. That is generate new models. Tesla seems unable to refresh its lineup quick enough against competition. Sort of like why did Sears go broke? Sears was the mail order king, one would think it would of been easier to transition to online sales. Sears couldn't adapt to on line shopping competitively, so Amazon killed it.
  • Alan I wonder if China has Great Wall condos?
  • Alan This is one Toyota that I thought was attractive and stylish since I was a teenager. I don't like how the muffler is positioned.
  • ToolGuy The only way this makes sense to me (still looking) is if it is tied to the realization that they have a capital issue (cash crunch) which is getting in the way of their plans.
  • Jeff I do think this is a good thing. Teaching salespeople how to interact with the customer and teaching them some of the features and technical stuff of the vehicles is important.