We return to Abandoned History’s coverage of the twists and turns of the Daewoo story, at a time when the company’s predecessor, Shinjin, was no more. After an early Seventies joint venture with General Motors saw the company renamed to General Motors Korea, Shinjin bowed out of the deal after just five years. In 1976 Shinjin’s ownership in the business was sold to a state-owned Korean bank, and General Motors Korea was renamed to Saehan Motor Company. But that didn’t mean GM was out of the picture - far from it.
After a few successful years building a trio of Toyota models (Corona, Publica, and Crown), Shinjin was forced to look elsewhere for a business partner. Toyota wanted to sell cars in China, and China forbade any company that sold products on its shores from having operations in South Korea. As expected, the government stepped in and assisted in a new deal between Toyota, Shinjin, and General Motors.
The deal was finalized in 1972 and saw Toyota sell its stake in Shinjin directly to GM. The 50-50 GM-Shinjin venture saw the latter immediately renamed to General Motors Korea. GMK was immediately the new face of GM product distribution in South Korea. Let’s embark upon a series of particular business arrangements involving Shinjin that didn’t last very long.
We return to our Abandoned History coverage of Daewoo Motors in the early part of the Sixties. Korea was a newly independent nation still in the process of building its economy after many decades of Japanese occupation. The new Korean government seemingly relied on two tenets in its earliest years: Centralized control and openness to bribes.
Both those factors were at play when the government handed the production of all passenger cars to a single company, Saenara Motors. Via a huge loan and technical assistance from Nissan, Saenara built Korea’s first car, the Saenara (Datsun) Bluebird via knock-down kits assembled in South Korea. But once the government noticed there was too much capital flowing out of the country, they banned Saenara from buying more kits from Japan. The scraps of bankrupt Saenara were picked up by another company, Shinjin.
Sometimes all it takes is a Tweet to generate a new Abandoned History series. A seemingly simple request: coverage of some GM models from the early 2000s, specifically a Daewoo. But there’s a long, winding, and dramatic history behind Daewoo Motors. The company’s origins trace back to the 1930s, and the very first Korean car.
Throughout the ensuing decades, Daewoo Motors was formed, reformed, bought and sold, and generally passed around in Korea. Along the way, it offered other brands’ vehicles, its own, and even purchased a smaller carmaker. So sit back and relax as we travel to Korea in 1937, during the latter part of the country’s Japanese occupation.
After the Daewoo brand fled these shores in 2002 (leaving Manny, Moe, and Jack in charge of warranty service and the company’s founder on the run from the long arm of the South Korean law), the sprawling GM Empire found a means to continue selling the Leganza and Nubira here: as the Suzuki Verona and Suzuki Forenza/Reno, respectively. Here’s a banged-up Forenza in a Denver yard with the extremely rare five-speed manual transmission.
Since starting doing this goofy car-writing-online gig 13 years ago last month, I have documented the demise of 2,073 discarded vehicles in excruciating detail. During that time, I have walked right past thousands and thousands of allegedly interesting cars and trucks (sorry, BMW 3 Series fans, but I’ve been trying to make it up to you in recent years) in order to obsess over my very favorite kind of junkyard machines: little– known examples of puzzling badge engineering. That means that when I see the South Korean Pontiac LeMans in a junkyard, I photograph it.
Here’s a low-mile, first-model-year LeMans sedan, found in a Denver car graveyard last spring.
Daewoo wasn’t a well-known name in North America in the late 1990s, though quite a few Daewoo-built Pontiac Lemans cars were sold here during the 1988-1993 period. For the 1999 model year, a trio of Daewoo-badged cars appeared on these shores: the Lanos, the Nubira, and the Leganza.
The Leganza was the most luxurious of the Daewoo triumvirate (the bloodline of the Lanos lived on here after Daewoo departed the continent in 2002, as the Chevrolet Aveo and then the Sonic), and I photographed this crashed ’00 in a California self-service wrecking yard.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Arthur Dailey Rootes Motors actually had a car assembly facility in Scarborough ( a suburb in the east end of Toronto), during the 1950's and early 1960s. It was on the south-west corner of Warden and Eglinton located at 1921 Eglinton Avenue East. The building still exists and you can still see it on Google maps. That part of Scarboro was known as the Golden Mile and also had the Headquarters for VW Canada, and the GM van plant.Also at 2689 Steeles Avenue West in Toronto (the south east corner of Steeles and Petrolia) is what is still shown on Google Maps as 'The Lada Building'. It still has large Lada signs and the Lada logo on the east and west facades of the building. You can see these if you go to the street view. Not sure how much longer they will be there as the building just went up for sale this month. In Canada as well as Ladas and Skodas we also got Dacias. But not Yugos. Canada also got a great many British vehicles until the US-Canada trade pact due to Commonwealth connections. Due to different market demands, Canadians purchased per capita more standards and smaller cars including hatches. Stripped versions, generally small hatchbacks, with manual transmission, windows, door locks and no A/C were known as 'Quebec specials' as our Francophone population had almost European preferences in vehicles. As noted in previous posts, for decades Canadian Pontiacs were actually Chevs with Pontiac bodies and brightwork. This made them comparatively less expensive and therefore Pontiac sold better per capita in Canada than in the USA.
- Ronin Let's see the actuals first, then we can decide using science.What has been the effect of auto pollution levels since the 70s when pollution control devices were first introduced? Since the 80s when they were increased?How much has auto pollution specifically been reduced since the introduction of hybrid vehicles? Of e-vehicles?We should well be able to measure the benefits by now, by category of engine. We shouldn't have to continue to just guess the benefits. And if we can't specifically and in detail measure the benefits by now, it should make a rational person wonder if there really are any real world benefits.
- TheEndlessEnigma Simply put, I like it.
- TheEndlessEnigma Ah GM, never stop being you. GM is working hard to make FIAT look good.
- TheEndlessEnigma Top Gear of the 2000's was a fresh concept and very well done. Sadly to say there isn't a TV show concept that doesn't eventually exhaust fresh ideas and, as a result, begins to rehash and wear out once were fresh ideas. The show eventually becomes a pale imitation of itself, then begins to embarrass itself, it will get to a point where it jumps the shark. Top Gear began to get stale, the Clarkson, Hammond and May left and the formula failed - surprise! the presenters were part of the magic. Fast forward many years and Grand Tower is trying hard to be Top Gear but it's all very obviously scripted (it always was by felt spontaneous in its original form), Clarkson, Hammond and May are much older, tired and have become caricatures of themselves. Guys, just stop. You should have stopped 10 years ago. Now you're just screwing with your reputations and legacies.