Why Did Trump Propose a 100-Percent Tariff on Mexican Auto Imports?

Matt Posky
by Matt Posky

Earlier this week, Donald Trump suggested that he would impose a 100 percent tariff on select automobiles manufactured in Mexico — sending the industry into a minor tizzy.

Having done some digging into the matter, Trump only appears to be targeting Chinese vehicles being manufactured south of the border. The statement was made during the “Buckeye Values PAC” rally in Dayton, Ohio, and comes after Chinese automaker BYD announced plans to build a production facility in Mexico. While most of the resulting vehicles are assumed to be electric, BYD has stated its intention is not to sell them within the United States.


This bold proposal was buried beneath an endless pile of news articles accusing Trump of calling for a “bloodbath” if he lost the 2024 election. However, that comment appeared to have actually pertained to the automotive industry. The former president had claimed that American automakers would be economically battered by their rivals due to the Biden EV push and increasing competition from China, and it appears he used the term to emphasize that point. This has been his position since 2020, asserting that the domestic automotive industry would suffer greatly if it blindly pursued electrification at the expense of a mixed lineup. The same, he said, was true if the United States failed to take the economic might of China seriously.


Trump previously attempted to roll back Obama-era emissions regulations and later cautioned that they were stagnating development of affordable vehicles Americans actually wanted to buy. However, any regulatory changes he made while in office were undone by executive order within the first month of Biden entering the White House.


Speculating as to why Trump would make such an aggressive proposal about tariffs, we do know that trade with China was always a major focus of his administration. The U.S. trade imbalance even shrank while he was president, due largely to his implementation of tariffs as a negotiating tactic. But a 100 percent tariff on any foreign made vehicles isn’t going to result in cheaper products or better choices for the citizenry and those were things he previously said were important to him.


One possible theory is that he wants to court the automotive union. UAW leadership is overtly aligned with Joe Biden and the DNC. President Shawn Fain even made an appearance at the State of the Union speech to be shown as an ally to the administration while he held a fist in the air. Union leadership has long been allied with the Democrats due to the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO). But today’s union members are not, provided they come from labor-intensive industries.


The number of union halls for steelworkers and automotive professionals have shrunk dramatically since the 1970s and employees seem less inclined to follow leadership unquestioningly. Having spoken to loads of auto workers myself, there’s a strong sense of disillusionment after decades of the United States offshoring jobs to other countries. Union corruption has been another issue and the UAW was shown to be brimming with bad actors before its most recent change in leadership.


Fain having negotiated a juicy deal with automakers undoubtedly helped restore some level of faith in the UAW. However, Trump effectively suggesting that he might make imported automobiles more trouble than they’re worth would be a boon to those bemoaning the demise of American labor. In fact, he suggested the current domestic policies would continue to cripple labor unions during the speech in Ohio and acknowledged the dichotomy between union members and leadership — noting that he felt confident many workers would vote for him even if the top brass stayed allied to the Democrats.


“If you look at the United Auto Workers, what they’ve done to their people is horrible. They want to do this all-electric nonsense where the cars don’t go far, they cost too much, and they’re all made in China,” Trump stated during the speech. “And the head of the United Auto Workers probably never shook hands with a Republican before. They’re destroying — you know, Mexico has taken over a period of 30 years 34 percent of the automobile manufacturing in our country. Think of it. It went to Mexico. China now is building a couple of massive plants where they’re going to build the cars in Mexico and and think — they think — that they’re going to sell those cars into the United States with no tax at the border.


“If you’re listening, President Xi, you and I are friends. But he understands the way I deal. Those big monster car manufacturing plants that you’re building in Mexico right now, and think you’re going to get that and not hire Americans, and you’re going to sell the cars to us — No. We’re going to put a 100-percent tariff on every single car that comes across the line and you’re not going to be able to sell those cars if I get elected. Now, if I don’t get elected, it’s going to be a bloodbath for the whole — that’s going to be the least of it — it’s going to be a bloodbath for the whole country.”


If your favorite automobiles all happen to be manufactured within the country and your family finances are dependent upon local automotive manufacturing, a sizable tariff on imports offers no real downside. But your author would certainly argue that such a play would undermine Trump’s previous statements regarding maximizing consumer choices and could make one of the vehicles you might previously have been eyeballing impossible to obtain if it ever went beyond its Chinese focus.


Anyone who knows Trump also knows that he tends to lead with sensational statements that represent idealized goals. Those big tariffs will presumably be walked back into something more manageable should Donald Trump win the election. That does not preclude them from having their intended effect, however, nor the possible downsides of their implementation.


One supposes that the real issue isn’t so much that Trump might end up blocking Chinese imports, but rather that the plan sets an unsavory precedent. Your author personally doesn’t care if he never has an opportunity to drive something from BYD’s current lineup. But he might feel differently were those tariffs extended to other brands, assuming they were viewed as the next colossal threat. It would likewise be hypocritical for me to be critical to condemn Biden sweeping EV policies as market manipulation and then give a pass to similar proposals suggested by the administration’s main political rival. I don’t even like the Chicken Tax or modern safety regulations, though you may find yourself more willing to acquiesce to industrial regulations.


It’s likewise unclear exactly how the government would exclude Chinese automobiles produced in Mexico and not cause trouble for brands already established on the U.S. market that also build there. The 100-percent importation tax would arguably go against Trump’s own United States-Mexico-Canada Agreement (USMCA). There are a lot of unanswered questions about how barring China entry would function without creating obstacles for the industry at large. This will be something worth tracking as the election draws closer.

[Image: Evan El-Amin/Shutterstock.com]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Arley Phillips Arley Phillips on Mar 26, 2024

    Whew. Answer your own questions.

  • Jalop1991 Jalop1991 on Mar 27, 2024

    This bold proposal was buried beneath an endless pile of news articles accusing Trump of calling for a “bloodbath” if he lost the 2024 election.


    Did somebody say "bloodbath"?

  • Alan My view is there are good vehicles from most manufacturers that are worth looking at second hand.I can tell you I don't recommend anything from the Chrysler/Jeep/Fiat/etc gene pool. Toyotas are overly expensive second hand for what they offer, but they seem to be reliable enough.I have a friend who swears by secondhand Subarus and so far he seems to not have had too many issue.As Lou stated many utes, pickups and real SUVs (4x4) seem quite good.
  • 28-Cars-Later So is there some kind of undiagnosed disease where every rando thinks their POS is actually valuable?83K miles Ok.new valve cover gasket.Eh, it happens with age. spark plugsOkay, we probably had to be kewl and put in aftermarket iridium plugs, because EVO.new catalytic converterUh, yeah that's bad at 80Kish. Auto tranny failing. From the ad: the SST fails in one of the following ways:Clutch slip has turned into; multiple codes being thrown, shifting a gear or 2 in manual mode (2-3 or 2-4), and limp mode.Codes include: P2733 P2809 P183D P1871Ok that's really bad. So between this and the cat it suggests to me someone jacked up the car real good hooning it, because EVO, and since its not a Toyota it doesn't respond well to hard abuse over time.$20,000, what? Pesos? Zimbabwe Dollars?Try $2,000 USD pal. You're fracked dude, park it in da hood and leave the keys in it.BONUS: Comment in the ad: GLWS but I highly doubt you get any action on this car what so ever at that price with the SST on its way out. That trans can be $10k + to repair.
  • 28-Cars-Later Actually Honda seems to have a brilliant mid to long term strategy which I can sum up in one word: tariffs.-BEV sales wane in the US, however they will sell in Europe (and sales will probably increase in Canada depending on how their government proceeds). -The EU Politburo and Canada concluded a trade treaty in 2017, and as of 2024 99% of all tariffs have been eliminated.-Trump in 2018 threatened a 25% tariff on European imported cars in the US and such rhetoric would likely come again should there be an actual election. -By building in Canada, product can still be sold in the US tariff free though USMCA/NAFTA II but it should allow Honda tariff free access to European markets.-However if the product were built in Marysville it could end up subject to tit-for-tat tariff depending on which junta is running the US in 2025. -Profitability on BEV has already been a variable to put it mildly, but to take on a 25% tariff to all of your product effectively shuts you out of that market.
  • Lou_BC Actuality a very reasonable question.
  • Lou_BC Peak rocket esthetic in those taillights (last photo)
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