Tesla Commits To IAA Mobility Show In Munich

Chris Teague
by Chris Teague

tesla commits to iaa mobility show in munich

We’ve been hearing for years that auto shows are a thing of the past and that the internet has killed the personal touches we all loved about the industry. But while it might be true that auto shows aren’t the extravaganzas they once were, it can also be true that there’s still life in the industry and a reason to attend. 

This year, Tesla, of all companies, will attend the IAA Mobility Show in Munich, Germany, and will display its electric vehicle lineup in front of what’s expected to be an enthusiastic crowd. The decision comes at a time when many automakers are looking to trim their marketing budgets. The IAA Mobility Show will attract other big-name automakers, including Ford and Volkswagen. Interestingly, VinFast will be at the show, as well as Opel, Renault, Rimac, Porsche, and Audi.

Here in the U.S., the New England International Auto Show has been canceled twice in a row due to low dealer inventories and waning financial investments from automakers. Elsewhere, it's already been a busy year in the auto industry as EVs take over the market. We’re halfway through 2023, but there are still a handful of high-profile shows and events, including Munich and the Detroit Auto Show in September.

[Image: Ice_Blue via Shutterstock]

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22 of 28 comments
  • Svenmeier Svenmeier on Jul 15, 2023

    Last year I visited the Munich IAA. It was underwhelming because the focus was on electric vehicles (which I personally find boring), bicycles (e-bikes) and electric scooters. Vehicles with internal combustion engines were few and rare. And then you as a visitor were harassed by climate protestors outside of the grounds who verbally and even physically attacked visitors for what I can only describe as showing interest in individual mobility.

    I hear this year the Munich IAA will feature no cars with combustion engines and the climate protestors will be out in force again. The climate protesters in Germany are the most extreme in the world, since the German government apparently secretly encourages and financially supports them for their climate agenda. They glue themselves to roads and harass motorists. Never again.

    • See 5 previous
    • EBFlex EBFlex on Jul 17, 2023

      “Germany makes the best ICE cars in the world (I currently own two excellent Merc E320 Diesels, 2007 and 2008”

      Germans, particularly Mercedes, make some of the most unreliable garbage diesel vehicles on the face of the planet.

      Ask anyone with a fleet of Sprinters. Having to pay for engineers from the company to come over and even they can’t figure out the problem. Absolute, unmitigated garbage.

  • Redapple2 Redapple2 on Jul 15, 2023

    Look at that picture.

    Which looks better, the black or the unpainted wheels? I vote no paint.

    • See 1 previous
    • Tassos Tassos on Jul 17, 2023

      black wheels suck.

      Also, black interiors, I am sick and tired of them, as well as all those tired grey plasticky ones. Black is a great exterior color, but not for all cars.

  • Tassos Tassos on Jul 16, 2023


    And while TTAC staff was asleep at the wheel, as usual, T E S L A made its first production Cybertruck. I'm very curious what its sales numbers at steady state will be. 10 times those of the Lightning? 15 times those of the BEV Silverado? Gentlemen (and assorted scum) place your bets!

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    • EBFlex EBFlex on Jul 17, 2023

      “1.8M reservations. Sounds like a lot of people care.”

      A completely useless number. How many are still existing? How many will be converted into orders? As we see with the fake lightning, reservations mean nothing when people drop em because they are tired of waiting or looking at all the problems and saying an ICE vehicle is just better.

  • Tassos Tassos on Jul 16, 2023

    "..In May, Elon Musk estimated that Tesla could sell between 250,000 and 500,000 Cybertrucks a year when production reaches full pace. "We'll make as many as people want and can afford," Tesla's CEO said..."

    Have you noticed some HUGE differences between T E S L A and the legacy losers?

    I did.

    1. The 250k-500k Cybertrucks a year is a HUGE multiple of the sales of the Ford Lightning, for which I had high hopes, but so far has failed miserably in the MARKETPLACE.
    2. Unlike the Legacy Losers, who DICTATE that they will sell (they can only control what they BUILD, NOT what they SELL, but are too dumb to understand) a million units of this or that BEV, and end up barely selling 0.01 million,
    3. Musk WISELY says that they will make "AS MANY AS PEOPLE WANT AND (REPEAT AND) CAN AFFORD"
    • See 3 previous
    • EBFlex EBFlex on Jul 17, 2023

      “CT production is planned for a 375K annual rate by end of 2025.”

      Great. And I plan on making 900k of my EV by the end of 2024. Granted I don’t have any suppliers, a factory, prototypes, etc but you’re gonna have to believe that hook line and sinker too.

      In fact, the 375k number is as big of a BS claim as Fords “600k EVs annually” claim. They are so far from that it’s laughable. They are on pace to sell 50k this year. For those keeping track, that’s a difference of five hundred and fifty thousand units. Oops.