Rolls-Royce Will Drop The Ban Hammer On People Who Flip The New Spectre EV

Chris Teague
by Chris Teague

People buying in-demand cars and flipping them for profit have become a significant issue in the enthusiast car world, as it’s nearly impossible to buy some models without paying someone a premium for the privilege of owning one. Automakers have been resistant to stepping in, as dealer laws in the U.S. prevent them from interfering with pricing to a large degree. Rolls-Royce isn’t having any of that, and its CEO vowed to blacklist anyone caught flipping one of the brand’s new electric coupes, the Spectre.

Torsten Müller Ötvös told Car Dealer Magazine that “they’re going immediately on a blacklist, and this is it – you will never have the chance to acquire again". The single-strike policy makes Rolls-Royce unique among auto brands, and the company subjects prospective buyers to a rigorous pre-purchase vetting process in an effort to prevent flipping.  

Rolls-Royce has had to consider increasing production numbers for the new Spectre, as demand for the electric coupe is stronger than first expected. The car, which has a starting price of around $450,000, delivers a 320-mile range and stunning aerodynamic styling. Though massively expensive, Ötvös noted that 40 percent of Spectre buyers are new to the brand, so the EV has become a surprisingly important part of the automaker’s catalog in a short time.

[Image: Rolls-Royce]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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8 of 16 comments
  • FreedMike FreedMike on Jul 10, 2023

    "The single-strike policy makes Rolls-Royce unique among auto brands..."

    Not quite; Ford did the same thing with the GT a few years back. John Cena bought one, tried to resell it, and got sued.

    Wrestling With the Law: John Cena Settles With Ford Outside of Court | The Truth About Cars

    • See 1 previous
    • MaintenanceCosts MaintenanceCosts on Jul 10, 2023

      @28: Shows where political power lies in the US.

  • ToolGuy ToolGuy on Jul 10, 2023

    How much will a 2024MY Spectre run me in 8 years?

    (If someone has ALG access, what's the 36-month residual % on this, and how does it compare to an ICE Rolls?)

    • Lorenzo Lorenzo on Jul 11, 2023

      @Sgeffe. I'll be waiting for Murilee's first junkyard example!

  • Zipper69 Zipper69 on Jul 11, 2023

    " 40 percent of Spectre buyers are new to the brand "

    Obviously, a whole bunch of determined buyers with 450 large in their pocket.

    Rolls announcement sounds strangely like a stable door slamming shut after the

    horse has bolted...

  • Tassos Tassos on Jul 11, 2023

    "Monkey See, Monkey Do"

    The monkey in this article is ROLLS ROYCE, and what it saw was FERRARI's sales dept abusing its customers.

    So this is NOT a RR original idea, but a shameless copy.

    Ferrari imposes 5 such outrageous conditions on Ferrari buyers,

    and it is the reason JAY LENO has publicly vowed to NEVER BUY A FERRARI, despite being obviously Italian on his father's side.

    I will be DAMNED if I will ever tolerate such behavior from an automaker either.

    Especially one who charges an arm and a leg for its pretentious, ostentatious Buicks.

    I'd MUCH rather have a BENTLEY, which is far more of a proper DRIVER"s CAR than any Rolls will ever be.

    • SPPPP SPPPP on Jul 12, 2023

      We found it! The ever-elusive common ground!