Report: Alfa Romeo Working On Electric SUV for American Market
Alfa Romeo is not known for its vehicles’ efficiency or environmental consciousness, but the company is heading toward an all-electric future like many others. The automaker’s North American CEO, Larry Dominique, told The Drive that Alfa’s working on an electric SUV for the American market and promised that it would be different from the sea of increasingly homogenous vehicles hitting the market.
“We think of ourselves as different from the others. We just don’t want to blend in. We’re not a gray BMW. Our customers tell us they buy Alfas because ‘You’re not that.’” Alfa Romeo currently sells the Giulia and Stelvio in the U.S., but the Tonale crossover is on its way. The new ‘ute will be offered with a plug-in hybrid powertrain, and the automaker aims to shift to all-electric sales by 2027.
Dominque told The Drive that the “upcoming E-segment car will be designed and styled in Italy but will be developed with U.S. customers in mind. Details like interior size, features packaging, cupholder size, tech, etc. will be ideal for North America.” He went on to say that Alfa expects the United States to make up 70 percent of the new SUV’s sales, so the focus on American-sized features makes sense.
[Image: Alfa Romeo]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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