Mustang Gallops Back Into Production

Matthew Guy
by Matthew Guy

Customers who had thrown down money to reserve a new Ford Mustang have been playing a waiting game in recent months, with the Blue Oval pushing production back in April and again earlier this month. Now, according to several reservation holders with accounts on the 7thMustang.com fan forum, production is ramping up and should be underway by at least the end of July.


This is no small development since the Mustang is big news for the brand headed into the 2024 model year. With a raft of changes, not to mention the introduction of a sure-to-be-collectible Dark Horse trim, getting the rollout right is critical. After all, Dearborn has already flubbed the launch of other hot new models such as the Bronco and cannot afford the same thing to happen with its new Mustang. Here’s hoping the Ranger launch goes well.


Supply chain woes were blamed for some delays, though it is worth noting that stories have been circulating that production was also reined in because of panel fitment, issues with engine valves, and unspecified electrical hiccups. The last thing Ford wants is for their high-performance superstar to start blowing engines or fritzing out on the way to the track. Still, it’s better to catch all that stuff in pre-production instead of letting it out half-baked in the interest of meeting some arbitrary deadline on a PowerPoint slide.


As for the customers spoken of at the start of this post, one reports they have been given a VIN belonging to the EcoBoost convertible they ordered, along with an expected build date of sometime during the week of July 31. Production doesn’t seem to be limited by engine type, with another customer saying their GT convertible has also been given a VIN and a production estimate equal to the EcoBoost mentioned earlier. Finally, one other gearhead declared their EcoBoost also has a production date penned for the end of July, though it isn’t mentioned if the car is a ragtop or fastback.


In any event, this can only be construed as Good News for all customers holding reservations for 2024 Mustangs – and for investors holding a bit of Blue Oval stock.


[Image: Ford]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Lou_BC Lou_BC on May 29, 2023

    Once again, Mustang is the last pony car standing. Camaro RIP, Challenger RIP.

  • Alan Alan on May 29, 2023

    I don't know how well Mustangs are selling in the US, but here in Australia since its release a while back Mustang sales have taken a nose dive. Maybe those who wanted a Mustang have bought, or Ford needs a new Mustang model, maybe both.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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