J.D. Power Reports EV Satisfaction, Rivian & Mini Are Winners

Matthew Guy
by Matthew Guy

j d power reports ev satisfaction rivian mini are winners

Organizations like J.D. Power and their ilk seem to have been measuring customer satisfaction in the automotive segment ever since someone told Henry Ford he just might be onto something with his idea about assembly lines. It’s no different as we move into the EV age, with these types of surveys continuing to provide interesting insights into the minds of real-world people who have shelled out their own money for a new rig.

The group’s Electric Vehicle Experience ( EVX) study focused on first-time EV owners, a solid approach since the uptake of electric cars has increased dramatically over the last couple of years – mostly with customers who are new to the segment. This is a logical approach since aspects of EV ownership can be markedly different than that of an ICE car. In fact, 85 percent of EVX respondents were first-time EV owners. That’s huge. 

“The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers,” said Brent Gruber, executive director of the EV practice at J.D. Power. “Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience.”

The EVX classified vehicles into two groups, premium and mainstream, with the value of 1000 points being used as a perfect score. There were five eligible models in the premium segment, aggregating an average grade of 756 points. Atop the heap was the Rivian R1T, which scored 794 in its first year of eligibility, and the Tesla Model 3 which earned 759 points. In terms of mass-market cars, the Mini Cooper Electric ranked highest with a score of 782. Kia's EV6 (762) ranks second and Ford's Mustang Mach-E (742) ranks third. The segment average was 730.

Unsurprisingly for anyone who’s been paying attention to articles detailing stories of EV ownership, public charging infrastructure remains a vexatious issue for nearly everyone – regardless of brand. Tales abound of broken chargers, payment difficulties, and general dissatisfaction with the overall state of public charging. Owners of non-luxury EVs panned that part of the ownership experience, giving it an average score of just 341 out of 1,000 points. Other issues were grousings about (surprise!) infotainment controls and overall carping about touchscreens. In this, some EVs are not unlike some ICE vehicles, it seems. Speaking of discontent, J.D. Power also listed owners who are least happy with their EVs. In order to make the VerticalScope overlords happy with fresh new clicks, we’ll detail those owners in a separate post. 

The 2023 study includes 10 factors (in no particular order): accuracy of indicated battery range; availability of public charging; actual battery range; the overall cost of ownership; general driving enjoyment; ease of at-home charging; styling; safety and tech features; service experience; and vehicle quality/reliability. Survey respondents for the study include 7,073 owners of 2022/2023 model-year BEVs and PHEVs. The study was fielded in from August through December 2022.

[Image: Rivian]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Join the conversation
4 of 20 comments
  • Doc423 Doc423 on Mar 09, 2023

    Art.....200HP Luxury car??? Yeah maybe from the 70s and 80s. Most ICE Luxury cars today are 400-600 HP average and up. Sorry, I'll take my ICE Luxury car any day over an EV. I think you're in some denial there, buddy.

    • Art Vandelay Art Vandelay on Mar 10, 2023

      Ask Tassos how much horsepower his be all end all Mercedes makes. That was directed at him. Yes, most if not all ICE luxury cars today make more than 200HP. His doesn't.

  • Zipper69 Zipper69 on Mar 10, 2023

    Of interest to potential EV buyers should be the SECOND vehicle in each range;

    Tesla Model 3 and the Kia EV6, both of which are established and popular.

    Here in Florida I've seen ONE Rivian and ZERO Mini Cooper Electric, in an area where they fit the social demographic.

    • Art Vandelay Art Vandelay on Mar 10, 2023

      The Mini is like the FIAT 500 Electric...you have to be looking for it and know what you are looking for. They don't stick out from the gas model outside of badges, wheels and maybe some aero. Still, I have only noticed one and it was at a dealer here. I see more of the FIATs but I own one so I notice them. Still strange since it wasn't even sold here. The Mini was due to hit right when Covid started. I was on the wait list but it never showed so I just went with the FIAT. I figured all Rivians went straight to Bring a Trailer or Cars and Bids.

  • Kwik_Shift A nice stretch of fairly remote road that would be great for test driving a car's potential, rally style, is Flinton Road off of Highway 41 in Ontario. Twists/turns/dips/rises. Just hope a deer doesn't jump out at you. Also Highway 60 through Algonquin Provincial Park in Ontario. Great scenery with lots of hills.
  • Saeed Hello, I need a series of other accessories from Lincoln. Do you have front window, front and rear lights, etc. from the 1972 and 1976 models
  • Probert Wow - so many digital renders - Ford, Stellantis. - whose next!!! They're really bringing it on....
  • Zerocred So many great drives:Dalton Hwy from Fairbanks to the Arctic Circle.Alaska Marine Highway from Bellingham WA to Skagway AK. it was a multi-day ferry ride so I didn’t actually drive it, but I did take my truck.Icefields Parkway from Jasper AB to Lake Louise AB, CA.I-70 and Hwy 50 from Denver to Sacramento.Hwy 395 on the east side of the Sierras.
  • Aidian Holder I'm not interested in buying anything from a company that deliberately targets all their production in crappy union-busting states. Ford decided to build their EV manufaturing in Tennessee. The company built it there because of an anti-union legal environment. I won't buy another Ford because of that. I've owned four Fords to date -- three of them pickups. I'm shopping for a new one. It won't be a Ford Lightning. If you care about your fellow workers, you won't buy one either.