J.D. Power Reports EV Satisfaction, Nissan & Polestar Trail Pack

Matthew Guy
by Matthew Guy

We posted yesterday about the J.D. Power survey which ranked electric vehicles based on the ownership experience. While that post detailed vehicles which sat atop the podium, we’ll now flip the script and write about models which brought up the rear.

As a quick refresher, J.D. Power calls this survey the Electric Vehicle Experience (EVX) study, focused on first-time EV owners and splitting the group into premium and mainstream brands. There were a total of ten factors in the survey, ranging from typical items like styling and infotainment to EV-specific concerns such as the state of public charging. 

It’ll not go unnoticed that the latter is beyond the control of most car manufacturers, save for efforts like Tesla’s own Supercharger network. Giving a vehicle bad grades based on public infrastructure is like tanking the dealer survey for yer new ICE car because the gas station attendant was rude or the pumps weren’t working. Still, public charging is a piece of the EV ownership puzzle and needs to be considered before making the leap.

With a maximum of 1000 points available in the study, all five EVs which qualified for consideration in the premium category were close enough in score that one could throw a blanket over the lot of them. Still, someone has to come last. The new Polestar 2 earned a satisfaction score of 724 this year, not all that far off the winning Rivian R1T at 794 points. The other three cars were Tesla Model 3 (759pts), Tesla Model Y (754pts), and the Audi e-tron (735pts).

There were more entrants in the mainstream category, which predictably led to a broader spread of numbers. The Nissan Leaf mustered a 698 score, nearly 100 points adrift of the winning Mini Cooper Electric. Still, with second-place Kia EV6 getting 762 points and Ford Mach-E earning 742 points, it’s not like the Leaf fumbled too badly. Other notables in the mainstream segment were Hyundai Ioniq5 (738pts) and Ford F-150 Lightning (723pts).

In addition to carping about the state of public charging, respondents generally complained about infotainment headaches, something which plagues not just EV cars but ICE vehicles as well. It’s interesting that a poorly designed or complicated UX can affect a rig’s score, even if it is weighted differently than mechanical issues. I guess since the infotainment gubbins pretty much dictate how one interacts with a car these days, a bad experience can have a huge effect on a person’s satisfaction with their shiny new vehicle.

As mentioned in the other post, the 2023 EVX study included 10 factors ranging from vehicle quality to charging. Survey respondents for the study encompassed just over seven thousand owners of 2022/2023 model-year BEVs and PHEVs. The study was done between August and December last year.

[Image: Nissan]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Join the conversation
2 of 8 comments
  • Dave Dave on Mar 13, 2023

    What a surprise. The cheapest EV (Nissan) has the lowest rating. Even though JD power is irrelevant anyway.

  • Akear Akear on Mar 13, 2023

    How did the execrable Bolt do in the survey.

    GM - what a disgrace.

  • ChristianWimmer The interior might be well-made, but the design is just hideous in my opinion. It’s to busy and there’s no simplistic harmony visible in it. In fact I feel that the nicest Lexus interior ever could be found in the original LS400 - because it was rather minimalistic, had pleasing lines and didn’t try to hard. It looked just right. All Lexus interiors which came after it just had bizarre styling cues and “tried to hard” if you know what I mean.
  • THX1136 As a couple of folks have mentioned wasn't this an issue with the DeLorean? I seem to recall that it was claimed you could do a 'minor' buff of the surface and it would be good as new. Guess I don't see why it's a big deal if it can be so easily rectified. Won't be any different than getting out and waxing the car every so often - part of ownership, eh.
  • ToolGuy This kind of thing might be interesting in a racing simulator.
  • FreedMike Hmmm, electric powered vibrations. Is Dodge finally taking female buyers seriously?
  • MrIcky /Checks date on his calendar- nope, not April 1st.I have a transducer in my home theater seat for sub-bass. Not sure if this is patent worthy.