BMW Boss: Big Screens To Be Replaced By Big HUDs

Chris Teague
by Chris Teague
big screens to be replaced by big huds bmw boss

Automotive technology is developing at a dizzying pace, but that rapid progress has created quite a few side effects along the way. Take screens, for example. It’s illegal to even hold a cell phone while driving in many states, yet there’s a large screen on the dash of almost every new car today – sometimes more than one. BMW’s board chair has thoughts on the issue and believes we’ll see a big shift in how screens are used in the next few years.

Automotive News reports that at CES 2023, Oliver Zipse said, “In 10 years, that is gone. Probably the regulator will not allow it,” speaking of the touchscreens and displays in the center consoles of new cars. He also noted that distracted driving is a more significant source of accidents than speed.

BMW is working toward that vision and will roll out a new head-up display system in vehicles by 2025. The technology will expand the size of BMW’s HUD systems with more information and visuals that can be seen by everyone in the car.

A large display splattered across the windshield sounds slightly more distracting than a touchscreen in the center stack, but BMW is working toward a just-in-time display that shows information only when it’s needed. The company showed an early version of the system in its Dee concept car. The visuals accompanying the car show a display that stretches the width of the windshield but only at the bottom. The driver controls the system using a touch slider on the dash.

[Images: BMW]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Join the conversation
4 of 10 comments
  • ToolGuy ToolGuy on Jan 06, 2023

    "Automotive technology is developing at a dizzying pace"

    Is it? Or just starting to catch up with the rest of the world after decades of relative stagnation?

    • See 1 previous
    • Slavuta Slavuta on Jan 07, 2023

      It is step forward and 1.5 back. As usual. Lets say we want to improve efficiency. Ok. The manufacturers spend time and money to pull that 1 mile extra per gallon. They make cars incredibly more expensive for that. And spend a lot of actual energy to produce the additional sophisticated engine components.

      Then, they go and put those cheap tires and brake rotors that last 30K miles. Now, you need to replace these and manufacturers need to spend additional energy and material to produce new, and recycle old. Because most economical way is when part lasts longer on the car.

      How do digital screens improve my life in the car? - they don't.

  • Wheatridger Wheatridger on Jan 09, 2023

    Rather this this, I'd rather have a car with just a speedo, gas gauge and some warning lights. My problem is I don't regard driving as a data-driven activity. I rarely need data, I just need to maintain my attention and situational awareness. The most important screen in my car is the one the Brits call "the windscreen."

  • 28-Cars-Later Isn't that the Cayenne?
  • Kendahl I will look at my phone long enough to determine whether the caller is someone I really should talk to. If it is, I keep driving until I find a safe place to pull over before answering. If it isn't, to hell with them.I am greatly annoyed by people who sit at green traffic lights or drive well below the speed limit because they are focused on their phones instead of their driving. However, I don't express my frustration because (1) they don't think they're being inconsiderate and (2) may retaliate with road rage.
  • VoGhost What to name a car for people insecure about the size of their 'manhood'? Magnum. What do name a car for people insecure about their orientation? STR8. Nobody -- and I mean nobody -- knows their customer base like FCA/Stellantis.
  • VoGhost Finally! The minivan that Porsche owners have been clamoring for all these years?
  • 2ACL Random fact: despite cratering sales and discontinuation, the 200 is regularly featured in national top 10 lists for catalytic converter theft.