When you log in to this grand old site next week, it will look different. For the first time in … well, a long time.
I know, you’ve heard talk of a redesign before. I’ve even seen mockups! But for a variety of reasons, things never moved past the planning stage.
Now, however, our corporate parents are leveraging a partnership and TTAC will be getting fresh new duds.
Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different from the Mercury with which it shared most everything except styling.
Edsel was to be much more value-conscious than the new-for-’58 unibody Lincolns, which sought to move the brand upmarket after the almost instantaneous discontinuation of the Continental Division. After Frank Sinatra and Bing Crosby ushered in the Edsel name it was time to show off the all-new models in showrooms, and introduce a supposedly excited American consumer to the lineup.
General Motors has announced a national network of quick charging stations for electric vehicles to be installed at Pilot and Flying J truck stops. Managed by EVgo (a subsidiary of the South Korean LS Group), the network may be the final piece of the puzzle for GM to make good on its promise to go all-electric. It’s already spent oodles on development, created partnerships with global battery suppliers, and now has a glut of EVs on the way –a glut of product that GM is hoping will resonate with consumers.
In 2010, Nissan launched the first globally-marketed electric vehicle in history. Known as the Leaf, the model offered a paltry 73 miles between charges when it was introduced. But deserves loads of credit for being a useful, friendly runabout that avoided many of the strange design choices other manufacturers leveraged to set their EVs apart. Reviewers frequently praised the Nissan Leaf as a great second car for running errands, noting that it was both comfortable and had enough space to swallow up most items you’d want to snag on a trip into town.
Hyundai’s next EV is here, and the press release is persistent in its pushing of personalization.
Questionable alliteration aside, the Hyundai Ioniq 6 really does intrigue, at least on paper, and not just because of a bunch of buzzy marketing BS about how owners can use the car in ways that best fit their unique personalities.
We’ve known for some time that the top rung of General Motors is all in on electrification, a decision that has elated some and caused others to flee. Set to serve as the brand’s flagship is the Celestiq, a slinky fastback with an expected price tag north of a quarter million dollars.
What’s your take on the specter of a $300,000 Cadillac?
Cadillac has been meticulously stoking the fires of the hype train of the Celestiq to ensure the model has a full head of steam before its debut on July 22nd. The forthcoming flagship model is rumored to become the most expensive product in the luxury brand’s 120-year history and will bring back a level of opulence not seen on American cars since the golden era of the 1950s.
Frankly, it sounds like General Motors may be setting expectations a little high — especially since the last handful of Cadillacs haven’t exactly been able to check the luxury box with the kind of gusto necessary for a nameplate that’s supposed to specialize in providing exactly that. The brand’s best offerings now tend to be focused more on performance than comfort and are accompanied by sporting names that include terms like “Blackwing” and “V.” But that may soon change if the latest teasers of the Cadillac Celestiq are anything to go buy, as the company seems to be returning to its roots.
An acquaintance of mine recently said he would never purchase an all-electric vehicle and offered up a reason I never heard before. “They don’t come with AM radio,” he said.
While this surprised me, shifting technological preferences have indeed started to change how automobiles and broadcasters interact. As an example, a gaggle of Mazda owners found their vehicles stuck tuned to National Public Radio this February after a local station transmitted an FM data packet that effectively froze the cars’ infotainment system amid the swap to next-generation broadband services. That transition has already caused some interesting problems for the industry and electromagnetic interference has likewise become the default explanation for automakers limiting your frequency band choice in certain vehicles. But it doesn’t explain why some companies are ditching AM radio outright. In fact, a little research has shown a lot of the explanations given by manufacturers leave a lot to be desired.
Lamborghini proved it could make a luxurious grand touring coupe that a few people were willing to buy instead of a Ferrari with its first-ever production car, the 350GT. Based on the 350GTV prototype that was not actually drivable, the 350GT eventually grew and matured into the very similar 400GT we featured last time.
At its inception, the 400GT was just a 350GT with a larger engine, since the intended roof edits to turn the 2+1 into a 2+2 were not production ready. Lamborghini advertised the 350, 400, and 400 2+2 as three separate models, a fun take on the truth. But after three variations of the original 350 design, it was time for something new. The replacement process was not without drama.
Amazon’s highly-anticipated annual shopping event, Amazon Prime Day, is finally here. Amazon Prime Day starts today, July 12th, and runs through tomorrow, July 13th. Consider it an early version of Black Friday or Cyber Monday, or just a way to score a really good deal.
Honda is showing off the 2023 Civic Type R prior to its official debut on July 20th to whet global appetites.
While the manufacturer said “the camo is coming off” in its latest round teasers, the model remains heavily obscured to maintain hype before the big reveal. Though the vehicle has historically not strayed all that far from mainstream Civic variants, often adding some aerodynamic enhancements to make the Type R more stable at speed. Based on what we’ve seen of the camouflaged test mules, that looks to be the recipe once again.
The crew at GMC has decided to launch yet another off-road special of its Sierra 1500 pickup truck, continuing GM’s collaboration with aftermarket outfit American Expedition Vehicles. The AT4X AEV is a hotted-up AT4X, which is itself a hotted-up AT4.
This brings up a question – is GM slicing its off-road pie into vanishingly small segments?
On July 6th, the European Union formally introduced laws that require auto manufacturers to install speed-limiting hardware on new vehicles. While speed governors have been around for years (and are becoming increasingly popular among certain manufacturers) the EU’s new rules actually require technology that takes things a step further by allowing cars to actively detect and then regulate the speed for any given road.
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- FreedMike It's not cheap, but 45 grand for a car with this kind of performance, equipment level and practicality isn't a bad deal at all. @Tim - I think you have the wrong transmission listed in the box above. The DSG is a seven-speed, not a six-speed.
- FreedMike During my second year of college, I took my first French class, where I discovered that if you remove the "e" from "Citroen," you get the French word for "lemon." My family had a Citroen - an SM, no less. Completely appropriate. Nice logo or not, Stellantis is going to have an uphill battle reintroducing this brand - or any French brand, for that matter.
- IBx1 It works better as an oval than a circle as it appears in the headline photo, but I generally dislike the 2D logos everyone in the industry is adopting and think badge looked great since '09.
- Pbxtech I like it, but it's not an improvement. Lateral move at best.
- Cprescott It is not a disaster like the 2024 Ford Mustake.